Liam Neeson has landed a new role as a travel spokesman after signing up to help promote his native Northern Ireland as a holiday hotspot. The Taken star has lent his voice to the Northern Ireland Tourist Board's new advertising campaign, which also features appearances by Pulp Fiction's Bronagh Gallagher and Hothouse Flowers singer Liam O Maonlai.
Neeson admits he was "delighted" to take part in the commercials to "promote the treasures of my homeland".
He adds, "I've always maintained that Northern Ireland is the world's best kept secret, both in the character of its people and its scenery."
Alan Clarke, chief executive of the NITB, says, "Securing Liam Neeson to do the voiceover for our latest TV campaign is a huge coup and a significant vote of confidence in our tourism industry.
"This marks the first step of a brand new direction for NITB, which will focus on the friendliness of our people and their ability to make a place memorable."
U2 rocker Bono hit the streets of Dublin, Ireland on Christmas Eve (24Dec13) to fulfil his annual tradition of busking for charity. The Irish star has been teaming up with The Frames singer/guitarist Glen Hansard to serenade last-minute Christmas shoppers on the city's famous Grafton Street for the past five years to raise funds for The Simon Community, which provides support for the homeless.
He honoured the commitment on Tuesday and delighted fans as he staged a free mini-gig with Hansard, singer/songwriter Mundy, and The Hothouse Flowers' Liam O'Maonlai, performing a cover of Slade's Merry Christmas Everyone and O Come All Ye Faithful.
The impromptu singalong drew a crowd of around 1,000 people as Hansard encouraged onlookers to dig deep and donate.
Last year's (12) street session also featured Sinead O'Connor.