The producers of Transformers 4 appear to be taking a page out of the Glee Project playbook. The result, however, may be something that we actually could never see on American television today.
Paramount Pictures, and their Chinese partners who are co-producing Transformers 4, China Movie Channel and Jiaflix Entertainment, are launching a reality competition series in the People's Republic to cast four actors in the film. The show, set to launch in June, is called Transformers 4 Chinese Actor Talent Search, and it'll be looking to fill roles with two Chinese thesps who already have professional acting experience and two who've never worked professionally before. A rotating panel, made up of former AMPAS head Sid Ganis (currently the chairman of Jiaflix Entertainment), Transformers producer Lorenzo DiBonaventura, casting director Denise Chamian, Paramount distribution chief Megan Colligan, and two representatives of the Chinese film world — Jia Qi and Liang Longfei — will judge the competition.
Two things may strike you about this: First, it goes to show just how invested Hollywood is in tapping into the emerging, and highly lucrative, Chinese film market; second, it seems a lot like The Glee Project. Except that it isn't. The concept of The Glee Project was to find a singing, dancing, theater geek (or Gleek) to play a supporting character for a few episodes on an increasingly cultish show with a niche fanbase. The Glee Project itself would air on an even more niche network: Oxygen. Transformers 4 Chinese Actor Talent Search is looking for talent for one of the biggest worldwide entertainment properties imaginable. Even if the roles that are in competition are small, the visibility of whoever gets cast will be giant. Especially in China, where reality TV has become hugely popular and audiences are very hungry for competition shows.
In fact, it may be that the Transformers reality show could only happen in China these days. Compared to the U.S., Chinese reality TV culture, though extremely profitable, is still in its infancy. Competition shows and dating shows dominate the marketplace, not the kind of faux-documentary reality TV focused on pseudo-celebrities that now gluts E! and Bravo. China is basically where American reality TV was 11 or 12 years ago, when Survivor was still king, American Idol was getting ready to launch, and The Bachelor first re-introduced the idea of harem-style dating. China's probably still a few years off from something like a Real Housewives of Guangzhou.
In that period from 2000 to 2003, it might have still been possible to launch a high-profile casting competition series for a blockbuster film. That's because at that time, reality TV fame was not an end in itself, like it has since become. Colleen Haskell parlayed her fleeting notoriety on Survivor into the Rob Schneider vehicle, The Animal. Fellow alum Colby Donaldson did the same with a notable appearance on Curb Your Enthusiasm in which he fought with someone who'd lived through the Holocaust about who was the greater "Survivor." American Idol was designed to launch actual music careers. Anderson Cooper didn't want to be stuck hosting The Mole, so he used that gig to trade up to a legitimate journalism gig on CNN. And though the kind of micro-budget indies it featured are the furthest cry from Transformers 4, Project Greenlight was a docuseries that shed light on people who wanted to be filmmakers... not reality TV stars.
Reality TV stardom was not always the all-consuming end goal, like it has since become for pseudo-celebs like Kim Kardashian who have turned themselves into brands with a reality TV show as the most effective vehicle for communicating those brands to the public. Kim K. may take bit parts in movies or release s****y songs like "Jam" every now and then, but those are just side projects compared to the cash cow of Keeping With the Kardashians and its various spinoffs. She's making a helluva lot more money on those shows than she ever could with a supporting role in Transformers 4.
As American reality TV began to become an ouroboros end goal in itself, competition shows related to film and TV casting began to fizzle out. The WB's short-lived 2005 series, The Starlet, in which judges Faye Dunaway and Vivica A. Fox tried to cast several competing actresses for a role on One Tree Hill was the lowest rated show on any network that year. Fox's On the Lot, a tarted-up competition among aspiring filmmakers to win a development deal from executive producer Steven Spielberg and judges Carrie Fisher and Gary Marshall similarly fizzled. (Marshall's choice commentary didn't help matters: "A buddy film between a rat and mouse. Now that's what I want to see!") Scrappy upstart filmmakers would turn to YouTube, and the old mainstay of film festivals, to get their work noticed — not a reality show.
The fact that Paramount and its partners is looking to cast several actors via a reality competition series in China doesn't really say as much about Hollywood's pandering to the Chinese film market as it does the fact that China may be one of the few places where a show like that could still have a chance.
Follow Christian Blauvelt on Twitter @Ctblauvelt
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Forget actors for once. Sunday night marked the night of awards season when we got to focus on the best musical artists of the year. That's right — it was the 55th annual Grammy Awards! And it was one hell of a show. From Adele to Mumford & Sons to Frank Ocean, the best of the best in the industry walked away with awards.
Check out the full list of winners below!
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Winners Announced Live:
1. Best Pop Solo Performance: "Set Fire To The Rain [Live]," Track from: Live At The Royal Albert Hall, Adele
2. Best Country Solo Performance: "Blown Away," Track from: Blown Away, Carrie Underwood
3. Song Of The Year: "We Are Young," Track from: Some Nights, Jack Antonoff, Jeff Bhasker, Andrew Dost, and Nate Ruess, songwriters (Fun. Featuring Janelle Monáe)
4. Best Urban Contemporary Album: Channel Orange, Frank Ocean
5. Best Rock Performance: "Lonely Boy," Track from: El Camino, The Black Keys
6. Best Pop Vocal Album: Stronger, Kelly Clarkson
7. Best Rap/Sung Collabortion: "No Church In The Wild," Track from: Watch The Throne, Jay-Z and Kanye West Featuring Frank Ocean and The-Dream
8. Best Country Album: Uncaged, Zac Brown Band
9. Best New Artist: fun.
10. Record Of The Year: "Somebody That I Used To Know," Track from: Making Mirrors, Gotye Featuring Kimbra
11. Album Of The Year: Babel, Mumford & Sons
1. Best Pop Duo/Group Performance: Gotye Featuring Kimbra, Track from: Making Mirrors
2. Best Pop Instrumental Album: Impressions, Chris Botti
3. Best Dance Recording: "Bangarang," Track from: Bangarang, Skrillrex Featuring Sirah
4. Best Dance/Electric Album: Bangarang, Skrillex
5. Best Traditional Pop Vocal Album: Kisses On The Bottom, Paul McCartney
6. Best Hard Rock/Metal Performance: "Love Bites (So Do I)," Track from: The Strange Case Of..., Halestorm
7. Best Rock Song: "Lonely Boy," Track from: El Camino, Dan Auerbach, Brian Burton, and Patrick Carney, songwriters (The Black Keys)
8. Best Rock Album: El Camino, The Black Keys
9. Best Alternative Music Album: Making Mirrors, Gotye
10. Best R&B Performance: "Climax," Track from: Looking 4 Myself, Usher
11. Best Traditional R&B Performance: "Love On Top," Track from: 4, Beyonce
12. Best R&B Song: "Adorn," Miguel Pimentel
13. Best R&B Album: Black Radio, Robert Glasper Experiment
14. Best Rap Performance: "N****s In Paris," Track from: Watch The Throne, Jay-Z and Kanye West
15. Best Rap Song: "N****s In Paris," Track from: Watch The Throne, Shawn Carter, Mike Dean, Chauncey Hollis, and Kanye West, songwriters (W.A. Donaldson, songwriter) (Jay-Z & Kanye West)
16. Best Rap Album: Take Care, Drake
17. Best Country Duo/Group Performance: "Pontoon," Little Big Town
18. Best Country Song: "Blown Away," Blown Away, Josh Kear and Chris Tompkins, songwriters (Carrie Underwood)
19. Best New Age Album: Echoes Of Love, Omar Akram
20. Best Improvised Jazz Solo: "Hot House," Track from: Hot House, Gary Burton and Chick Corea
21. Best Jazz Vocal Album: Radio Music Society, Esperanza Spalding
22. Best Jazz Instrumental Album: Unity Band, Pat Metheny Unity Band
23. Best Large Jazz Ensemble Album: Dear Diz (Everyday I Think Of You), Arturo Sandoval
24. Best Latin Jazz Album: ¡Ritmo!, The Clare Fischer Latin Jazz Big Band
25. Best Gospel/Contemporary Christian Music Performance: "10,000 Reasons (Bless The Lord," Track from: 10,000 Reasons, Matt Redman
26. Best Gospel Song: "Go Get It," Erica Campbell, Tina Campbell, and Warryn Campbell, songwriters (Mary Mary)
27. Best Contemporary Christian Music Song: "10,000 Reasons (Bless The Lord)," Track from: 10,000 Reasons, Jonas Myrin and Matt Redman, songwriters (Matt Redman)
28. Best Gospel Album: Gravity, Lecrae
29. Best Contemporary Christian Music Album: Eye On It, TobyMac
30. Best Latin Pop Album: MTV Unplugged Deluxe Edition, Juanes
31. Best Latin Album, Urban Or Alternative Album: Imaginaries, Quetzal
32. Best Regional Mexican Music Album (Including Tejano): Pecados Y Milagros, Lila Downs
33. Best Tropical Latin Album: Retro, Marlow Rosado Y La Riquena
34. Best Americana Album: Slipstream, Bonnie Raitt
35. Best Bluegrass Album: Nobody Knows You, Steep Canyon Rangers
36. Best Blues Album: Locked Down, Dr. John
37. Best Folk Album: The Goat Rodeo Sessions, Yo-Yo Ma, Stuart Duncan, Edgar Meyer, and Chris Thile
38. Best Regional Roots Music Album: The Band Courtbouillon, Wayne Toups, Steve Riley, and Wilson Savoy
39. Best Reggae Album: Rebirth, Jimmy Cliff
40. Best World Music Album: The Living Room Sessions Part 1, Ravi Shankar
41. Best Children's Album: Can You Canoe?, The Okee Dokee Brothers
42. Best Spoken World Album: Society's Child: My Autobiography, Janis Ian
43. Best Comedy Album: Blow Your Pants Off, Jimmy Fallon
44. Best Musical Theater Album: Once: A New Musical, Steve Kazee and Cristin Milioti, principal soloists; Steven Epstein and Martin Lowe, producers (Glen Hansard and Marketa Irglova, composers/lyricists) (Original Broadway Cast With Steve Kazee, Cristin Milioti, and Others)
45. Best Compilation Soundtrack For Visual Media: Midnight In Paris, Various Artists
46. Best Score Soundtrack For Visual Media: The Girl With The Dragon Tattoo, Trent Reznor & Atticus Ross, composers
47. Best Song Written For Visual Media: Safe & Sound (From The Hunger Games), T Bone Burnett, Taylor Swift, John Paul White, and Joy Williams, songwriters (Taylor Swift Featuring The Civil Wars)
48. Best Instrumental Composition: "Mozart Goes Dancing," Track from: Hot House, Chick Corea
49. Best Instrumental Arrangement: "How About You," Track from: Centennial - Newly Discovered Works Of Gil Evans, Gil Evans, arranger (Gil Evans Project)
50. Best Instrumental Arrangement Accompanying Vocalist(s): "City Of Roses," Track from: Radio Music Society, Thara Memory and Esperanza Spalding, arrangers (Esperanza Spalding)
51. Best Recording Package: Biophilia, Michael Amzalag and Mathias Augustyniak, art directors (Björk)
52. Best Boxed Or Special Limited Edition Package: Woody At 100: The Woody Guthrie Centennial Collection, Fritz Klaetke, art director (Woody Guthrie)
53. Best Album Notes: Singular Genius: The Complete ABC Singles, Billy Vera, album notes writer (Ray Charles)
54. Best Historical Album: The Smile Sessions (Deluxe Box Set), Alan Boyd, Mark Linett, Brian Wilson, and Dennis Wolfe, compilation producers; Mark Linett, mastering engineer (The Beach Boys)
55. Best Engineered Album, Non-Classical: The Goat Rodeo Sessions, Richard King, engineer; Richard King, mastering engineer (Yo-Yo Ma, Stuart Duncan, Edgar Meyer & Chris Thile)
56. Producer Of The Year, Non-Classical: Dan Auerbach, El Camino (The Black Keys), Locked Down (Dr. John), Savage (Hacienda), Shakedown (Hacienda)
57. Best Remixed Recording, Non-Classical: "Promises (Skrillex & Nero Remix)," Skrillex, remixer (Nero), Joseph Ray, Skrillex, and Daniel Stephens, remixers
58. Best Surround Soung Album: Modern Cool, Jim Anderson, surround mix engineer; Darcy Proper, surround mastering engineer; Michael Friedman, surround producer (Patricia Barber)
59. Best Engineered Album, Classical: Life & Breath - Choral Works By René Clausen, Tom Caulfield and John Newton, engineers; Mark Donahue, mastering engineer (Charles Bruffy and Kansas City Chorale)
60. Producer Of The Year: Blanton Alspaugh, Chamber Symphonies (Gregory Wolynec & Gateway Chamber Orchestra), Davis: Río De Sangre (Joseph Rescigno, Vale Rideout, Ava Pine, John Duykers, Kerry Walsh, Guido LeBron, The Florentine Opera Company & Milwaukee Symphony Orchestra), Gjeilo: Northern Lights (Charles Bruffy & Phoenix Chorale), In Paradisum (Brian A. Schmidt & South Dakota Chorale), Life & Breath - Choral Works By René Clausen (Charles Bruffy & Kansas City Chorale), Music For A Time Of War (Carlos Kalmar & The Oregon Symphony, Musto: The Inspector (Glen Cortese & Wolf Trap Opera Company)
61. Best Orchestral Performance: "Adams: Harmonielehre & Short Ride In A Fast Machine," Michael Tilson Thomas, conductor (San Francisco Symphony)
62. Best Opera Recording: "Wagner: Der Ring Des Nibelungen," James Levine and Fabio Luisi, conductors; Hans-Peter König, Jay Hunter Morris, Bryn Terfel and Deborah Voigt; Jay David Saks, producer (The Metropolitan Opera Orchestra; The Metropolitan Opera Chorus)
63. Best Choral Performance: "Life & Breath - Choral Works By René Clausen," Charles Bruffy, conductor (Matthew Gladden, Lindsey Lang, Rebecca Lloyd, Sarah Tannehill, and Pamela Williamson; Kansas City Chorale)
64. Best Chamber Music/Small Ensemble Performance: "Meanwhile," Eighth Blackbird
65. Best Classical Instrumental Solo: "Kurtág & Ligeti: Music For Viola," Kim Kashkashian
66. Best Classical Vocal Solo: "Poèmes," Renée Fleming (Alan Gilbert and Seiji Ozawa; Orchestre National De France & Orchestre Philharmonique De Radio France)
67. Best Classical Compendium: "Penderecki: Fonogrammi; Horn Concerto; Partita; The Awakening Of Jacob; Anaklasis," Antoni Wit, conductor; Aleksandra Nagórko and Andrzej Sasin, producers
68. Best Contemporary Classical Composition: "Hartke, Stephen: Meanwhile - Incidental Music To Imaginary Puppet Plays," Track from: Meanwhile, Stephen Hartke, composer (Eighth Blackbird)
69. Best Short Form Music Video: "We Found Love," Rihanna Featuring Calvin Harris
70. Best Long Form Music Video: "Big Easy Express," Mumford & Sons
Follow Lindsey on Twitter @LDiMat.
[Photo Credit: Kevork Djansezian/Getty Images]
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