Prince William and Catherine, Duchess Of Cambridge have chosen seven close friends, including his cousin Zara Tindall, to act as godparents to their son Prince George. The couple will be joined by reigning monarch Queen Elizabeth II, Prince Charles and Prince Harry as the third in line for the throne is baptised at a chapel in St James's Palace in London on Wednesday (23Oct13).
Princess Anne's pregnant daughter Zara will act as godmother, alongside Catherine's school pal Emelia Jardine-Paterson and Julia Samuel, a close friend of the prince's late mother Diana, Princess of Wales.
Godfather duties fall to William and Harry's former private secretary Jamie Lowther-Pinkerton, the prince's childhood friends William van Cutsem and Earl Grosvenor, and Oliver Baker, who attended St. Andrews university in Scotland with the royal couple.
Their decision to choose close friends as their firstborn's godparents breaks with royal tradition of asking members of foreign royal families and the aristocracy to take on the roles.
The Duke of Edinburgh, Camilla, Duchess of Cornwall, and Catherine's parents, Carole and Michael Middleton, as well as her siblings, Pippa and James, are all expected to be in attendance at the ceremony.
The party will celebrate the baptism with a reception at royal residence Clarence House, where guests will be served cake from the couple's wedding in 2011.
The celebrities took a backseat at the London ceremony as the spotlight was cast on "ordinary people" who have overcome adversity or demonstrated exceptional bravery.
Welsh singer Jones handed an award to Allison John, a 32 year old who has battled the odds to become a doctor after becoming the first Briton to have every major organ transplanted.
Meanwhile, funnyman Brand gave a trophy to teacher Rachel Dixon, who formed an award-winning samba band at her East London school, while singer Cheryl Cole honoured eight-year-old Kelsey Trevett, who launched a campaign for disabled youngsters after losing his sight to cancer.
Prince Charles took the stage at the British capital's Grosvenor House to heap praise on all the winners, who he hailed as inspirations.
He told the crowd, "Every year, the Pride of Britain Awards offer us a glimpse into the lives of seemingly ordinary people who, behind the scenes, are quietly putting the great into Great Britain.
"Their extraordinary courage and inspirational acts leave us profoundly humble, lifting the spirits of our nation and reminding us of the lasting differences we can make to other people's lives."