The U.S. Television Critics Association has named New York advertising drama Mad Men its TV program of the year.
The show, set in 1960s Manhattan, landed the coveted prize as well as awards for outstanding new show and outstanding drama.
Other winners at the awards ceremony in Beverly Hills on Saturday included Tina Fey's comedy series 30 Rock--which took two awards including a comedy prize for Fey.
The full list of winners is as follows:
Program of the Year: Mad Men
Outstanding New Program: Mad Men
Outstanding Achievement in Drama: Mad Men
Outstanding Achievement in Comedy: 30 Rock
Outstanding Achievement in News and Information: The War: A Film by Ken Burns and Lynn Novick
Outstanding Achievement in Children's Programming: WordGirl
Outstanding Achievement in Movies, Miniseries and Specials: John Adams
Individual Achievement in Comedy: Tina Fey, 30 Rock
Individual Achievement in Drama: Paul Giamatti, John Adams
Heritage Award: The Wire
Career Achievement: Lorne Michaels
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