Ah, the Super Bowl. A time for Baltimore and San Francisco to prove their municipal superiority, for Beyoncé to prove the haters wrong after her lipsyncing fiasco, and for 90 million+ TV viewers to watch football players touching each other's butts while gorging on an endless array of calorie-larded snacks and dips. In short, the perfect time for an apocalypse-themed movie teaser! At least that's what Paramount has been thinking, because they're debuting a new 30 second teaser for Brad Pitt's zombie thriller World War Z (out July 3) during the game, the latest in a long lie of apocalypse-themed Super Bowl commercials. Because really, the only natural follow-up to "Are you ready for some football?" is "We've lost the East Coast!" and "China's gone dark!" Check out the ad:
You could argue that the history of Super Bowl commercials that double as "end of the world" fantasies stretches back to Apple's iconic ad imagining IBM customers as enslaved minions of an Orwellian overlord. I know, I know, you'll say it's more a dystopian commercial than an apocalyptic one. But how is living in a world dominated by IBM not a kind of apocalypse?
2012, the year of the Mayan-predicted catastrophe, is when End of Days scenarios really took hold in Super Bowl commercials, however. One ad for the Chevy Silverado presented an SUV so dependable that it could withstand some kind of humanity-extinguishing robot war and a plague of locusts. You may be living in a burnt-out hellscape, but you can damn well still buy American.
Time Warner Cable also imagined an apocalypse triggered by the, likely frequent, event of Ricky Gervais rejecting a "friend request" on Facebook. Suddenly, he's dodging mortar fire, and Mary-Louise Parker is being menaced by zombies.
With this track record, the new World War Z teaser will fit in perfectly. Now, mind you, you could say that these ads appeal to TV viewers' latent fear of sudden destruction to inspire some kind of "live for the moment" feeling. And in our consumer society, "live for the moment" roughly translates to "buy all you can while there's still time!" But the zeal, even joy, with which these ads imagine our collective doom suggests not a fear of a hypothetical apocalypse as much as a desire for one. A Freudian reading would say this is the "death drive" in action. Because after you've spent hours devouring pork rinds, pigs in blankets, 10-alarm chili, and countless brewskies — not to mention listening to Terry Bradshaw for hours on end — there's really nothing left to do but degenerate into Hieronymous Bosch-like chaos. Or maybe these ads just prove we're a nation of teenage boys and like to see s**t blow up. Either way, the new World War Z ad fits in perfectly.
Follow Christian Blauvelt on Twitter @Ctblauvelt
[Photo Credit: Paramount Pictures]
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WHAT IT’S ABOUT?
The uber-anticipated sequel Transformers: Revenge of the Fallen picks up shortly after the events of the blockbuster first film. With evil Megatron’s carcass buried at the bottom of the ocean Optimus Prime and his Autobot comrades working together with an elite group of human soldiers are now focused on hunting the remaining Decepticons scattered across the globe. Sam Witwicky hero of the 2007 movie is busy preparing for his first year at college while his unlikely girlfriend Mikaela Barnes stays behind to tend to her father’s auto-repair shop. Little do they know however that back on Cybertron a Decepticon elder known as “The Fallen” is hatching a scheme to invade Earth where hidden somewhere on the planet is the last known source of energon the life-blood of all Transformers. If he succeeds the devastation left in his wake will no doubt spell the end of the human race. With the fate of Earth hanging in the balance Sam and Mikaela must once again have to team up with Optimus and the Autobots to defeat this powerful new foe.
WHO’S IN IT?
All the major human players from the first Transformers film are back for the sequel including Shia LaBeouf Megan Fox Tyrese Gibson Josh Duhamel and John Turturro. Newcomers include Ramon Rodriguez who plays Sam’s conspiracy-obsessed college roommate Leo and The Office’s Rainn Wilson who enjoys a notable cameo as a pompous physics professor.
Of course the actors merely serve as background filler for the real stars of the show: those titular talking-alien robots. And director Michael Bay fills up the screen with enough mechanical eye candy to dazzle even the most skeptical gearhead. Returning characters include Optimus Prime Bumblebee Ratchet Ironhide Barricade Jazz (don’t act surprised) Starscream Frenzy and Megatron (again don’t act surprised).
Several new Autobots are introduced to the mix: Mudflap and Skids a pair of jive-talking ceaselessly annoying hatchbacks; Jolt a Chevy Volt; Sideswipe a silver Corvette; and Jetfire an elderly Decepticon turncoat who walks with a cane speaks with an English accent and transforms into an SR-71 Blackbird. Additions to Decepticon side include: The Fallen who we learn is the Decepticons’ real head honcho (consider him the Emperor Palpatine to Megatron’s Darth Vader); Soundwave a communications specialist who sinks his tentacles into a satellite and spies on us from above; Ravage a panther-like creature; Wheelie a radio-controlled truck who talks like Joe Pesci; “the Doctor ” a sort of mad scientist who speaks with a German accent (naturally); and the Constructicons a group of construction vehicles that fuse together to form a massive four-legged beast.
No director does over-the-top explosion-laded action better than Michael Bay and Transformers: Revenge of the Fallen features several staggering set pieces. The CGI work on this film makes the last one look like it was designed on a Commodore 64.
Any scene in which people talk — and several of the ones in which robots talk too. Just as the action and visual effects are beefed up for the sequel the bad jokes and cringe-worthy dialogue are as well. Highlights include two dogs humping John Turturro in a thong a robot humping Megan Fox’s leg a sequence involving Sam’s stoned mom and a glimpse of a very large pair of testicles on one very large Decepticon. The latter will likely go down as the “nipples-on-the-Batsuit” moment for the Transformers franchise.
The show-stopping climax set in the Egyptian desert is one extended riotous battle royale packed with so much robot-on-robot action you’ll feel overwhelmed at times.
NETFLIX OR MULTIPLEX?
This big-budget spectacle begs to be seen at the multiplex — IMAX if possible. Just bring a pair of earplugs for the dialogue sequences. You might want to bring some Dramamine as well as Mr. Bay went a little overboard with his trademark circling-camera sequences this time around.
Elderly Ptolemy (Anthony Hopkins) who once served under the great Alexander (Colin Farrell) narrates the life story of the man the myth the legend--the son of the ambitious King Philip (Val Kilmer) who surpassed his father at every level and charged into the farthest reaches of the world. From early childhood in Macedonia we see where Alexander gets his drive--mostly from his vengeful snake-lovin' mother Olympias (Angelina Jolie) who urges her son to take charge as well from his tutor Aristotle (Christopher Plummer). Even in the taming of his unbreakable horse Bucephalas at 10 years old Alexander's destiny is evident. The heart of the film lies in Persia which Alexander conquers in one of the most studied military battles of all time. Alexander spends a great deal of time there--taking in the culture claiming its riches and marrying a Bactrian princess Roxane (Rosario Dawson)--much to the chagrin of his Macedonian generals who are stuck in this foreign land with their king. Despite this success Alexander grows restless and turns his attention to the rest of the world including the unexplored regions of India. With his army stretched thin and his Macedonian troops longing for home Alexander presses them one campaign too far. Succumbing to a mysterious illness at age 33 Alexander dies never quite finding what he so desperately searched for.
Although some may scoff at casting the Irish actor in the lead Farrell does an admirable job playing the tortured hero blond wig and all. He exudes plenty of wide-eyed fury and intensity as Alexander the warrior balanced by the controlled calculation of a hyper-effective military commander although he isn't nearly as effective as the idealistic pre-world-conqueror Alexander as he is spiraling down into the haunted angst-ridden Alexander at the end of his obsessive crusade. Casting Jolie as Olympias is a stroke of genius. Sure Jolie can play a smart and beautiful woman in her sleep but her beauty is surpassed only by the power she imbues as Alexander's bitter yet loving mother; she's as hypnotic as the snakes she carries around. Kilmer relishes his role as Alexander's father Philip in all of his grotesque wine-soaked glory. Powerful driven and battle-scarred Kilmer's Philip knows precisely what he wants and matches Jolie's quiet intensity with the raw aggressive masculinity of a warrior king who is far more comfortable in his armor than a toga. In the supporting roles Hopkins is great as always this time in the thankless role of the narrator while Dawson plays Roxane with a ferocity that is as mesmerizing as it is terrifying. Standout Jared Leto also turns in a concentrated performance as Hephaestion Alexander's long-time companion boyhood friend and the person who loves Alexander the best. (And we do mean love.)
Alexander is Oliver Stone at his best. An Alexander nut for most of his life the director gives us a film that--even in its loooong three-hour form--continuously holds your attention especially its intense and bloody battle scenes. I mean honestly once you've fought against an elephant in armor the plain old sword-and-shield skirmishes pale in comparison. Alexander also possesses a great breadth of visuals: Alexandria's peace Pella's tension Babylon's opulence and India's richness. Yet as wonderful as the landscapes are it's personal interactions and internal politics that drive the story--and of course Stone's penchant for conspiracy theories as he more than insinuates Alexander was poisoned by his enemies rather than dying of an "unknown" illness. But a problem still remains: Alexander's life was so huge and he did so much that it's almost impossible to encapsulate it effectively into one film. Stone instead has to focus on what he thinks is the most important namely Alexander's renowned conquests while allowing the pressure cooker in which the young conqueror grew up--the triangle of mother father and son--come through in the decisions he makes later in life. For those few of us who have studied Alexander Stone has made this film especially for us. If you haven't spent any time reading Arrian and the other histories this excellent film might just inspire you to do so.