In the opening scenes of the new "comedy" Jack and Jill commercial director Jack Sadelstein (Adam Sandler) and his business partners take a break from the set of their Regis Philbin-starring Pepto Bismol commercial to discuss the prospect of landing Al Pacino for a new Dunkin' Donuts spot. Even with the pressure mounting the idea of landing the A-Lister is the least of Jack's worries—his real stress stemming from his heinous twin sister Jill (also played by Sandler) who is scheduled to visit for Thanksgiving. We don't know much about Jill at that point but even the prospect of spending a few days with his sibling prompts the cankerous Jack to chug an entire bottle of the commercial's pink antidiarrheal product.
Turns out the medical cocktail was quite appropriate. By the end of Jack and Jill kicking back an entire bottle of Pepto Bismol may be the first logical step to curing the gut-wrenching feeling induced by the movie's painfully lazy antics. To call the latest from Sandler's Happy Madison Productions (Paul Blart: Mall Cop Grown Ups Bucky Larson: Born to Be a Star) a bad movie isn't strong enough. Nor is describing it as a complete void of comedy. And the movie doesn't even come close to a so-stupid-its-funny scenario. No Jack and Jill is honest to goodness mental destruction—a collision of half-baked comedy sketches violent potty humor shrouded racism shotgun celebrity cameos and unapologetic product placement. There is more coherency care and consideration poured in to a child's spin art painting than any moment Sandler or director Dennis Dugan whip up for this film.
From the movie's very first moments to its obvious ham-fisted conclusion the mere presence of Jill sends Jack into a temper meltdown—and it's not hard to see why. Sandler's lady from the Bronx is a loud abhorrent self-loathing woman an obtuse fish-out-of-water who sees no issue with stereotyping Jack's adopted Indian son or using phrases like "make chocolate squirties" after a night of chimichangas (may I recommend Pepto Bismol?). The script would like us to feel sympathetic for Jill as she's turned down by every man she meets adding to her existing physical appearance woes ("I'm too fat!" she declares before hopping up on a horse and crushing it under her own weight). Unfortunately it's obvious that no one behind-the-camera actually gives a damn about her or any of the other characters to help realize that struggle honestly or humorously.
Knowing the movie can't entirely rely on Jill's flatulence to baffle its audience Jack and Jill employs a number of shameless drive-by appearances from across the Hollywood spectrum to replace actual entertainment. Johnny Depp Jared the Subway Guy Shaq Bruce Jenner the Sham-Wow Guy and Drew Carey (who Jill meets while embarrassing herself on The Price Is Right) all stop by for a cheap laugh. Maybe that's a good thing—the cameos are nonsensical enough to distract from Jack and Jill's plot one that trudges along at a glacial pace as Jill finds ways to stay at Jack's house and ruin her brother's life.
Sandler recruited Katie Holmes and Al Pacino to fill the film's two non-twin roles and to the benefit of their careers he gives them little to do. Holmes isn't given a single scene in which she does anything more than rag on Jack for hating his sister or detach objects her son perpetually tapes to his body (a pepper shaker a hamster a bird a lobster). Pacino has a meatier role one that you may even expect to garner a few laughs spoofing his thunderous thespian self who melts at the sight of Jill. But the material director Dennis Dugan bestows on the legendary actor is scraped from the bottom of the barrel. Not even Pacino can make passing off gibberish as a foreign language funny. The saving grace for the movie is watching Pacino go method and pursue Jill as Don Quixote from The Man of La Mancha. At that point the reference is a reminder that out there somewhere beyond the movie theater/black hole playing Jack and Jill is a world full of culture and class.
Jack and Jill isn't really a movie but more of an extended Royal Caribbean Cruises commercial with a Dunkin Donuts dance number set to an extended fart exploding from a dragged-out Adam Sandler's buttocks. The bar for entertainment value has never been set lower than this film an experience so toxic to the mind that along with its PG-rating should carry a warning label from Surgeon General.
Better make it two Pepto-Bismols.
WHAT IT’S ABOUT?
Eddie Murphy is terrific in Imagine That as Evan Danielson an overworked financial advisor who is so immersed in his job he’s forgotten about Olivia his daughter from an estranged marriage. When he is given custody for a week and he gets too busy with work she retreats into her fantasy world imagining a group of princesses who as it turns out really know their way around big business. When Dad figures out his daughter’s special blanket and otherworldly friends have the magic touch for investment advice he becomes an instant superstar in his firm. But his newfound success soon sets up a confrontation with his chief rival Johnny Whitefeather whose presentations are often full of (Red) bull.
WHO’S IN IT?
From Dr. Dolittle to Daddy Day Care Murphy has carved out a solid alternate career as a star of family-friendly movies. But none of those previous works play to his overall talents as a comedian better than Imagine That in which he gets to merge his kid’s fantasy world with office politics for optimum laughs. The purely delightful premise in which Murphy faces off with skeptical business partners is perfectly toned to his talents and allows him to be widely appealing for both kids and their parents. As daughter Olivia newcomer Yara Shahidi won out over 3000 girls and is wonderful a real charmer who goes toe to toe with Eddie. Thomas Haden Church provides the perfect foil for Murphy as Whitefeather a guy who plays off a phony Native American heritage and spouts nonsensical advice like he’s E.F. Hutton. As bosses vying for Murphy’s newfound talents both Ronny Cox and Martin Sheen play it straight lending the appropriate gravitas to their roles. Nicole Ari Parker is winning in her few scenes as Olivia’s mom.
Murphy’s comedic tendency to go way over the top (i.e. Norbit) is kept in check with great results. He’s totally believable as a stressed-out businessman and his trip into his daughter’s imagination is handled realistically mined for the optimum number of laughs without sacrificing credibility. Credit for this goes to Karey Kirkpatrick (Over the Hedge) an animation director making his live-action debut for keeping cartoonish antics to a minimum and emphasizing heart and the father/daughter bond instead.
The scenes between Murphy and Shahidi are so effortlessly charming and real that you wish there were more of them. (One highlight is when father teaches daughter to sing Beatles songs which are heard throughout the film.) It’s the kind of thing Bill Cosby did so well on TV but could never pull off in movies. Murphy does.
Murphy is in top comic form all the way and is never better than when he berates Littlefeather’s hokey presentation then comes up with one based on his daughter’s doodlings that shows off the comic genius we haven’t seen in this actor’s comedy vehicles in quite a while.
NETFLIX OR MULTIPLEX?
Imagine That is a family film in the truest form and ripe for an outing with your kids. If you don’t have any rent one and go.