Tucked away between shiny modern skyscrapers quirky old-fashioned Mr. Magorium's Wonder Emporium is a toy store literally like no other. Step inside and a sock monkey might give you a hug--or a fire engine might appear out of nowhere. That's because the store is imbued with the enthusiasm and magical childlike wonder of its owner: frizzy-haired 243-year-old dynamo Mr. Magorium (Dustin Hoffman). When Magorium decides it's time to move on his designated heir self-doubting store manager Molly Mahoney (Natalie Portman) isn't the only one who objects. The store itself throws a fit sulking and brooding and hurling toys at unwitting customers. It's up to Mahoney--with the help of stuffy accountant Henry "Mutant" Weston (Jason Bateman) and eager young store clerk Eric (Zach Mills)--to discover the best way to live up to Magorium's legacy. The movie's most pleasant surprise is Hoffman's charming performance. He could have followed in Gene Wilder and Johnny Depp's footsteps and made Magorium a fey Willy Wonka-like sprite. Instead Magorium is an original a mile-a-minute chatterbox who uses big words takes delight in the extraordinary and never stops smiling at life. And the calm gentle demeanor he brings to Magorium's farewell scenes with Mahoney will make a potentially tough plot twist a lot easier on kids. Speaking of Mahoney Portman is at her best in the moments that call for wry humor and Puck-ish mischief; the more earnest the script asks her to be the less interesting her character gets. Bateman is underused as the straight man (his lone lapse into silliness is a high point in the movie) but Mills is wholly endearing as wiser-than-his years Eric. With so much going for it why isn't Mr. Magorium's Wonder Emporium more magical? It's hard to say; perhaps it's something to do with the fact that the characters seem to talk about magic more than they actually interact with it. Or that despite all of said magic Mr. Magorium and his store never really do anything that you wouldn't expect of an eccentric bicentarian living in the ultimate funhouse. Writer/director Zach Helm gives viewers plenty to ooh and aah at (the set design is wonderful) but his story is never quite unusual or unexpected enough to transcend "cute" and "sweet" and reach "classic." All of that said with Hoffman in fine form and so many fabulous toys bouncing around the screen kids are likely to be delighted (and clamoring to add to their Christmas lists...)
Think Mean Girls meets High School Musical meets whatever other high school teen scenario you can think of. Here four teenage girls make up the Bratz contingency each come from different ethnic and socio-economic backgrounds—just like the dolls they are based on. There’s Yasmin (Nathalia Ramos) a quiet Latina beauty with a great voice; Sasha (Logan Browning) the outgoing black cheerleader who loves to dance; Jade (Janel Parrish) a lovely Asian fashionista who also a wiz in chemistry; and Cloe (Skyler Shayne) the tall Caucasian blonde who despite being a klutz is a star on the soccer field. They’ve been best friends forever (or BFF as they lovingly refer to it) but once they hit high school they drift apart and into respective cliques organized by the narcissistic class president Meredith (Cheslea Staub). Still these BFF’s—who live for clothes make-up and hair products—won’t be pushed down. They’re gonna shake things up and prove it’s always best to just be yourself and stick together. You can’t really blame the unknown girls—each very cute in their own way—for wanting to bring the Bratz dolls to life. It’s a big deal! They get to sing and dance and wear all these cool clothes! They get to throw food in a cafeteria lunch fight! They get to serve sweets at Meredith’s Sweet 16 party dressed as clowns and still look fabulous! All the young girls in the audience will idolize them and wish they were a Brat too (perhaps to their parents’ chagrin). No it’s the adults in the movie you have to scratch your head about and ask “Do they really need the money that bad?” Character actors such as Lainie Kazan who plays Yasmin’s wise grandmother and Jon Voight as the inept high school principal and Meredith’s father just embarrass themselves over and over again—especially Voight who along with his mediocre appearance in Transformers has become the go-to guy to star in movies based on toys. And what’s with this latest trend to make live-action flicks based on toys? You can understand Transformers because they already had their own cartoon show and you know the movie would at least be action-packed full of cool visual effects. But a Bratz movie is a little too much. Even though it tries really hard to send positive messages there’s really nothing redeeming about turning little dolls—who frankly dress a little on the trashy side—into flesh-and-blood teenagers obsessed with how they look and dealing with high school politics. Bratz really only distinguishes itself from other Mean Girls-type movies because of the toy franchise. It would have been easier to take had it aired on the Disney Channel.