In an effort to be totally hip to The Mighty Interwebs, the marketing campaign for this year's RoboCop is taking a bit more of a viral approach to teasing out its wares. The remake of the 1987 Peter Weller film that spawned two subsequent sequels features a new cast and robotic toys even shinier than the originals.
The reboot's new cast is highly impressive, with the likes of Gary Oldman, Samuel L. Jackson, and Abbie Cornish on board, with the man-is-he-ever-going-to-be-good-at-being-bad Hugh Laurie taking on the role of super-evil OmniCorp executive.
The OmniCorp website features several sections that are currently marked with "Access Denied" upon clicking, but you do get a sneak peek at what's in store for the film--including a video extolling the virtues of robotic city safety and the above picture of the ED-209 battlefield brawler. (Because surely nothing can go wrong with a robotic thing programmed to fight wars handling city security!)
OmniCorp's vision statement reads: "For a half-century, these words have set the framework upon which OmniCorp has aimed to build a brighter world. We don't do passive technology. At OmniCorp, our solutions generate a beacon of safety that we shine upon on the dangers of the day. No matter the obstacle - political, cultural, philosophical - we pursue our convictions around the globe to secure peace of mind at home. And when this requires bold new direction, we never allow doubt to shrink our duty. When your quality of life is in the balance, our leadership team will tip the scales. Our products have elevated your lives. Our people have inspired your future. Our passion will always be at your side." Yep, sounds pretty much like a creepy overlord mega-corporation gone-devious to me! Especially that "we don't do passive technology bit"--so foreboding! In any event, check out the video below and let us know what you think about the RoboCop remake, set to come out in 2013.
The RoboCop reboot is slated to be released August 9, 2013.
[Image Credit: Sony Pictures]
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With MGM quickly recuperating from its financial meltdown that left a bevvy of developing projects in limbo, the last week has seen the studio's long-delayed RoboCop reboot picking up steam. On the heels of hiring Brazilian director Jose Padilha to helm the highly anticipated film (stepping in for Darren Aronofsky), the Lion's Head has now brought rising star writer Josh Zetumer in to pen the screenplay.
Neither player is a household name to American audiences, but neither was Paul Verhoeven when he directed the original in 1987. Padhila is best known for making the cop franchise Elite Squad while Zetumer has turned in buzzworthy but unproduced scripts for Infiltrator and Vale at Warner Bros. and also wrote drafts for Paramount's Dune remake and an abandoned fourth installment (chronologically) of Universal's Bourne franchise. At the pace that MGM is looking to produce RoboCop, which is targeted as its first full franchise redeployment, this will be Zetumer's first film to go into production.
I don't have much to go on with RoboCop other than love for the original film and its Irvin Kershner-directed sequel, so I've got no reason not to be hyped about seeing Detroit's finest officer back on the beat. Now the question is: who could do their best Peter Weller impersonation?
The Taken filmmaker quit work on the new adaptation of Frank Herbert's classic novel, penned by Quantum of Solace writer Josh Zetumer, after almost a year of development.
Filming was due to begin this year (10) but now executives at Paramount Pictures are reportedly preparing to cut their losses by selling the rights if no progress is made by spring (11), according to Moviefone.com.
Morel got the project back on track in January (10) after Peter Berg quit as director last year (09).
Movie maverick David Lynch made Dune into a hit movie with Sting among his stars in 1984 and it was turned into a TV mini-series in 2000.
Pierre Morel will step into a slot vacated by Peter Berg to direct Paramount Pictures' Dune, the latest adaptation of Frank Herbert's 1965 sci-fi classic novel.
Variety reports that Morel, who directed 2008's Luc Besson-produced Taken and the upcoming Besson-produced From Paris with Love, has signed a deal with the studio and will work to hone the script.
The film, according to the trade, is one of the biggest priorities on the slate of Paramount Motion Picture Group president Adam Goodman.
Dune had been developed by Berg, who left when he committed to Universal's "Battleship."
Berg developed a draft with Josh Zetumer. Paramount will work off Zetumer's draft, but the studio will secure another writer shortly, says Variety.
The deal makes Dune a candidate to be the next directing assignment for Morel, who is in early stage development on a sequel to Taken. He is also developing Pursuit, an action thriller at Universal.
David Lynch turned Frank Herbert's tale into a hit movie with Sting among his stars in 1984 and the project was turned into a TV mini-series in 2000.
Morel has signed on to direct the latest version after moviemaker Peter Berg quit the project last year (09).
The new film was scripted by Quantum of Solace writer Josh Zetumer, according to EW.com.
Filming is expected to start later this year (10).
Universal has hired a new writer for the fourth Bourne movie. According to The Hollywood Reporter, Josh Zetumer, also at work on the Peter Berg-directed Dune remake, is stepping in to take a shot at a fresh storyline for the series now that George Nolfi has stepped away from the project.
Nolfi was working on Bourne 4 but is also on another Matt Damon vehicle, The Adjustment Bureau, which he will direct. That film is gearing up for a September start date and thus Nolfi had to back off from Bourne.
Rather than wait for Nolfi to finish Bureau and return to the script, Universal brought in Zetumer to write a completely different screenplay -- or parallel script. The studio is keen to have Bourne as part of its 2011 slate.
However, Universal still hopes that Nolfi will finish his screenplay in due course. The question then becomes how Universal will proceed: A combination of the scripts? Could one be used for Bourne 4 and one shelved for a fifth go-round?
Writing two scripts, though rare, is not without precedent in the tentpole-movie world. THR notes that Star Trek: Generations, Fantastic Four: Rise of the Silver Surfer and Wolverine are movies that had parallel scripts commissioned and sometimes had them combined.
Earlier this week, The Playlist tracked the progress of Bourne 4 from Universal’s announcement in February last year that director Paul Greengrass and star Damon were on board for the next installment through to comments Damon made to Entertainment Weekly in the current issue.
In the issue, Damon says, "We're hoping to make a fourth, but we don't have a story and we don't have a script. I assume it can happen, but we have to come up with a storyline that's deserving. I mean, if you see the Bourne character come out again and say, 'I can't remember,' you're going to get up and leave the theater. It's like, 'Get over it, buddy -- it's been three movies. What the f***?!' "
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