Moviegoers accepted the mission of seeing Paramount's "Mission: Impossible 2" over Memorial Day weekend.
"M:I-2's four-day gross of an ESTIMATED $71.8 million at 3,653 theaters ($19,655 per theater) is 26.4% bigger than the first "Mission's" $56.8 million. It puts "M:I-2" into the record books as the second-biggest Memorial Day weekend opening ever.
The biggest Memorial Day opening, Universal and Amblin's 1997 launch of "The Lost World: Jurassic Park," did $90.2 million for four days (May 23-26), but opened on a Friday. "M:I-2's" Wednesday kick off diverted $21 million of ticket sales into Wednesday and Thursday, which might otherwise have bulked up its gross for Friday through Monday.
The sequel's ESTIMATED six-day cume (Wednesday-Monday) of $92.8 million is 23.9% bigger than the original's $74.9 million, which also included Tuesday night previews. "M:I-2" is on track to wind up with $200-250 million in domestic theaters.
With "M:I-2" leading the pack, it was a record-setting Memorial Day at the box office. Key films - those grossing at least $500,000 for the four days - grossed about $179.5 million, up 25.6% from the old record of $142.9 million set May 23-26, 1997, when "The Lost World: Jurassic Park" opened.
"It's number two, behind 'Jurassic Park' (in terms of Memorial Day openings)," Paramount distribution president Wayne Lewellen said Monday morning. "It's difficult to compare, of course, because they opened on a Friday. We had $21 million on Wednesday and Thursday. If you put that on top of the $71.8 million, we'd be in the $93 million range, where the 'Jurassic' number was $90 million. Again, you can't say, obviously, that you would have picked up all that Wednesday and Thursday gross through the weekend. It's hard to compare that to the 'Jurassic' opening. (What's really important) is the ultimate gross and what you retain. That's the name of the game."
Although Paramount held Tuesday night previews before opening the first "Mission," it chose not to do previews this time around. "One of the reasons we didn't do the previews was because the grosses would have had an asterisk beside it (indicating it was) a six-and-a-half-day number or a four-and-a-half-day number," Lewellen said. "Did it cost us money? I don't think so. You can say, well, they didn't come Tuesday night and they didn't get in Wednesday or whatever. But, ultimately, to the bottom line - no, I don't think it hurt us."
Rainy weather in parts of the East and mid-West on Sunday helped ticket sales in general. "I know there were several baseball games (rained out), and even the Indy 500 was delayed," Lewellen said. "I know the golf tournament in Ohio was delayed until today. They didn't even finish it yesterday. So there was some rain back East, in the North East, particularly."
Where is it heading? "I expect to finish the first seven days in the high $90 millions -- $96-98 million, something like that," Lewellen replied. "The Tuesday figure should be $4.4 million to $5.7 million. If we get that, we're looking at, basically, $96-98 million for the first seven days. That would put it over $100 million on Wednesday (May 31). With a $100 million first week, you have to think it's going to get to $200 million."
That should get "M:I-2" to between $200-250 million in domestic theaters. The first "Mission" did $180.9 million domestically and $284 million internationally, for a worldwide cume of $464.9 million.
The sequel film begins its international release through Paramount and UIP in Australia later this week. "Tom Cruise is down there," Lewellen said. "He went there over the weekend to promote the film."
Given its likely domestic performance and its strong international appeal with Cruise, "M:I-2" should wind up with $300-350 million in international theaters. That would give it a worldwide cume of $500 million to $600 million, an increase over the original's worldwide total of anywhere from 7.5% on the low end to 29% on the high end.
The PG-13-rated action adventure sequel got off to a sizzling start last Wednesday with $12.5 million at a record-setting 3,653 theaters ($3,422 per theater). It took in another $8.5 million Thursday ($2,327 per theater), down just 32% from Wednesday. The original "Mission" had dropped 46% from Wednesday to Thursday -- $11.8 million vs. $6.3 million.
Looking at other daily grosses for "M:I-2" vs. "Mission" shows: Friday -- $16.5 million vs. $13.1 million; Saturday -- $22.1 million vs. $16.7 million; Sunday -- $19.2 million vs. $15.6 million; and Monday - an ESTIMATED $14.0 million vs. $11.4 million. Paramount is estimating that its Tuesday gross will be in the $4.4-5.7 million range. The original's Tuesday gross was $4.1 million.
"M:I-2" went into the record books as the fourth-biggest Wednesday opening ever - behind 20th Century Fox's "Star Wars: Episode One - the Phantom Menace" with $28.5 million; Fox's "Independence Day" with $17.4 million; and Columbia's "Men In Black" with $14 million. "M:I-2" is the second-biggest Wednesday opening ever in the month of May, following ""Phantom Menace."
Not surprisingly, "M:I-2's" per-theater average was the highest for any film playing in wide or limited release this weekend.
Directed by John Woo, "M:I-2" was produced by Tom Cruise and Paula Wagner through their Cruise/Wagner production company, which also produced the 1996 blockbuster "Mission: Impossible." Besides Cruise, the sequel stars Dougray Scott, Thandie Newton, Richard Roxburgh, John Polson, Brendan Gleeson, Rade Sherbedzija and Ving Rhames. It was written by Robert Towne and executive produced by Terence Chang and Paul Hitchcock.
(NOTE: All of today's weekend estimates are for the four-day period from Friday through Monday. Percentage drops are calculated against the previous three-day weekend plus Monday.)
Buena Vista/Disney's PG-rated computer animated feature "Dinosaur" was second in its second weekend with a still-sizable ESTIMATED $33.5 million (-20%) at 3,302 theaters (+45 theaters; $10,145 per theater). Its cume is approximately $81.9 million, heading for $170-200 million in domestic theaters.
Directed by Ralph Zondag and Eric Leighton, "Dinosaur" features such voices as D.B. Sweeney, Ossie Davis, Joan Plowright, Della Reese and Alfre Woodard.
Buena Vista/Touchstone and Spyglass Entertainment's PG-13-rated action comedy "Shanghai Noon," the only other wide opening this weekend, got off to an encouraging start in third place with an ESTIMATED $19.5 million at 2,711 theaters ($7,193 per theater).
Directed by Tom Dey, it stars Jackie Chan, Owen C. Wilson and Lucy Liu.
"We're extremely happy," Buena Vista Distribution president Chuck Viane said Monday morning. "For us, we broke a couple of records. We have never launched a movie to an opening as big as 'Shanghai.' Our Memorial Day record up until now has been 'Horse Whisperer' at $14.5 million. So this one makes us feel really good, as well as the fact that 'Dinosaur' just continues to roll. And now that some serious school vacations are ahead of us, we're feeling really good about it.
"I think this is just a fabulous weekend for the industry - to think that we can go five movies deep (all well over $10 million). I think that is just sensational. My records show that we're 25% ahead of the biggest Memorial Day weekend on record and 30% ahead of last year. I've got to think the industry is very healthy when you can have five movies doing it like this."
Viane added that, "I am so excited about 'Shanghai' because everybody questioned whether it was the right thing to do (to open it against 'MI:2'). I think any time you can launch a movie to this number and have the entire summer play time ahead of you with the (film's) playability, you can be nothing but happy. This has been a very good weekend for our guys because this weekend helped break our old record. It's not an industry record, but inside the company, we had never done $400 million (in grosses) this fast. I think we beat our old record by 11 days (that was set) back in '96."
Asked how he felt about "Dinosaur" not doing as much for the four-day weekend as it opened to for three days the prior weekend, Viane replied, "The problem is - and as much as I would have loved to have done that, too - there's no history. That's the problem. There has never been a major family movie that has launched at this time. So nobody knew what to expect.
"My feeling (is that) the top three movies are all PG or PG-13. When I went to the movies this weekend, there were family units at 'Shanghai,' there were family units at 'Dinosaur' and there were family units at 'Mission.' In some respects, we were certainly all competitive and yet, I think, we all did as well, if not better, than could have been expected. I think these five movies have to be ecstatic over what's just happened. If this doesn't launch the summer, I don't know what will. This is fabulous."
Focusing on "Dinosaur," Viane pointed out, "Today we will be somewhere between $8-9 million. It will break the all-time Monday record, which was 'Lion King' at $6.6 million. It's not comparable, because it was a June Monday, but in the summer every day's a holiday. All I know is, it's been an awful nice weekend."
DreamWorks' R-rated action adventure "Gladiator" took fourth place, showing very good legs in its fourth week despite the strength of "M:I-2," with an ESTIMATED $17.3 million (-11%) at 3,188 theaters (+147 theaters; $5,427 per theater). Its cume is approximately $127.2 million, heading for $175-200 million in domestic theaters.
"Gladiator" is half owned by Universal, which is releasing it internationally.
Directed by Ridley Scott, it stars Russell Crowe.
DreamWorks' R-rated youth appeal comedy "Road Trip" was fifth, sliding two pegs in its second week with a still lively ESTIMATED $14.0 million (-12%) at 2,631 theaters (+101 theaters; $5,321 per theater). Its cume is approximately $35.8 million.
Directed by Todd Philips, it stars Breckin Meyer and Sean William Scott.
DreamWorks' Woody Allen PG-rated comedy "Small Time Crooks" rose one rung to sixth place in its second week, holding impressively with an ESTIMATED $3.9 million (-8%) at 870 theaters (+5 theaters; $4,483 per theater). Its cume is approximately $8.9 million.
Written and directed by Woody Allen, it stars Allen, Tony Darrow, Hugh Grant, George Grizzard, Jon Lovitz, Elaine May, Michael Rapaport, Elaine Stritch and Tracey Ullman.
New Line's "Frequency" dropped two slots to seventh place in its fifth week, still holding well with an ESTIMATED $3.8 million (-23%) at 1,803 theaters (-399 theaters; $2,108 per theater). Its cume is approximately $35.3 million, heading for about $40 million in domestic theatres.
Directed by Gregory Hoblit, it stars Dennis Quaid and Jim Caviezel.
"U-571," Universal's PG-13 World War II submarine drama, fell four rungs to eighth place in its sixth week with a slower ESTIMATED $3.19 million (-37%) at 2,043 theaters (-693 theaters; $1,560 per theater). Its cume is approximately $68.9 million, heading for about $75 million in domestic theaters.
Directed by Jonathan Mostow, "U-571" stars Matthew McConaughey, Bill Paxton, Harvey Keitel and Jon Bon Jovi.
Columbia's PG-13-rated youth appeal dance film "Center Stage" slipped one slot to ninth place in its third weekend with a calm ESTIMATED $2.8 million (-21%) at 1,506 theaters (theater count unchanged; $1,859 per theater). Its cume is approximately $12.9 million.
Directed by Nicholas Hytner, it stars Amanda Schull, Zoe Saldana, Susan May Pratt, Peter Gallagher, Donna Murphy and Ethan Stiefel.
Rounding out the Top Ten was 20th Century Fox's PG-13-rated drama "Where the Heart Is," down one notch in its fifth week with a low pressure ESTIMATED $2.0 million (-35%) at 1,372 theaters (-775 theaters; $1,458 per theater). Its cume is approximately $28.6 million.
"Heart," which cost about $15 million to make, was picked up by Fox for domestic and English speaking territories for only $9 million.
Directed and produced by Matt Williams, it stars Natalie Portman, Ashley Judd, Stockard Channing and Joan Cusack.
Paramount Classics' PG-13-rated drama "Passion of Mind" opened poorly in 24th place to an ESTIMATED $0.2 million at 104 theaters ($1,940 per theater).
Directed by Alain Berliner, it stars Demi Moore.
Lions Gate Films' launched its R-rated erotic comedy "8 1/2 Women," placing 27th with a soft ESTIMATED $0.052 million at 15 theaters ($3,440 per theater).
Written and directed by Peter Greenaway, it stars John Standing and Matthew Delamere.
This weekend saw no national sneak previews.
On the expansion front, Miramax's R-rated comedy "East Is East" went wider in its seventh week, placing 21st with a quiet ESTIMATED $0.39 million at 154 theaters (+88 theaters; $2,550 per theater). Its cume is approximately $2.0 million.
Produced by Leslee Udwin and directed by Damien O'Donnell, "East" stars Om Puri and Linda Bassett.
Miramax Films' R-rated contemporary version of "Hamlet" added a few theaters in its third week, placing 26th with an encouraging ESTIMATED $0.13 million (+13%) at 19 theaters (+6 theaters; $6,785 per theater). Its cume is approximately $0.4 million.
Directed by Michael Almereyda, it stars Ethan Hawke, Kyle MacLachlan, Sam Shepard, Diane Venora, Bill Murray, Live Schreiber and Julia Stiles.
Key films -- those grossing more than $500,000 for the weekend -- took in approximately $179.52 million for four days, up about 31.92% from the comparable weekend last year when key films grossed $136.08 million for four days.
This weekend's key film gross for four days cannot be compared to this year's previous weekend, which was a non-holiday, three-day weekend.
Last year, 20th Century Fox's second week of "Star Wars: The Phantom Menace - Episode One" was first with $66.90 million at 3,023 theaters ($22,132 per theater); and Universal's opening week of "Notting Hill" was second with $27.69 million at 2,747 theaters ($10,080 per theater). The top two films one year ago grossed $94.6 million. This year, the top two films grossed an ESTIMATED $105.3 million.
STUDIO MARKET SHARES
Based on business by key films (those grossing $500,000 or more), last weekend's top six distributors were:
Paramount was first with two films ("Mission: Impossible 2 and "Rules of Engagement," grossing an ESTIMATED $72.87 million or 40.6% of the market.
Buena Vista (Disney and Touchstone) was second with three films("Dinosaur," "Shanghai Noon" and "Keeping the Faith"), grossing an ESTIMATED $53.61 million or 29.9% of the market.
DreamWorks was third with three films("Gladiator," "Road Trip" and "Small Time Crooks"), grossing an ESTIMATED $35.2 million or 19.6% of the market.
Universal was fourth with three films ("U-571," "The Flintstones in Viva Rock Vegas" and "Erin Brockovich"), grossing an ESTIMATED $5.99 million or 3.3% of the market.
New Line was fifth with two films ("Frequency" and "Love & Basketball"), grossing an ESTIMATED $4.75 million or 2.6% of the market.
Sony Pictures Releasing (Columbia, TriStar, Screen Gems) was sixth with one film ("Center Stage"), grossing an ESTIMATED $2.8 million or 1.6% of the market.
(11)The Flintstones in Viva R ock Vegas/Universal: Theaters: 1,491 (-1,201) Gross: $1.66 million (-40%) Average per theater: $1,110 Cume: $30.1 million
(12)Battlefield Earth/Warner Bros./Franchise Pictures: Theaters: 2,587 (-720) Gross: $1.24 million (-71%) Average per theater: $480 Cume: $20.5 million
(13)Erin Brockovich/Universal: Theaters: 800 (-152) Gross: $1.15 million (-5%) Average per theater: $1,440 Cume: $121.6 million
(14)Rules of Engagement/Paramount: Theaters: 793 (-269) Gross: $1.07 million (-16%) Average per theater: $1,345 Cume: $59.9 million
(15)Love & Basketball/New Line: Theaters: 540 (-293) Gross: $0.95 million (-29%) Average per theater: $1,759 Cume: $25.4 million
(16)Keeping the Faith/Buena Vista: Theaters: 377 (-465) Gross: $0.61 million (-48%) Average per theater: $1,616 Cume: $34.9 million
(17)The Big Kahuna/Lions Gate: Theaters: 309 (0) Gross: $0.53 million (-38%)(tie) Average per theater: $1,720 Cume: $1.9 million
(17)Held Up/Trimark: Theaters: 420 (-259) Gross: $0.53 million (-64%) (tie) Average per theater: $1,260 Cume: $4.2 million
(19)Screwed/Universal: Theaters: 804 (-957) Gross: $0.43 million (-77%) Average per theater: $530 Cume: $6.8 million
(20)The Road to El Dorado/DreamWorks: Theaters: 602 (+151) Gross: $0.42 million (sub-run) Average per theater: $695 Cume: $50.0 million
(22)East Is East/Miramax: (see EXPANSIONS above)
(22)The Virgin Suicides/Paramount Classics: Theaters: 197 (-78) Gross: $0.35 million (-37%) Average per theater: $1,795 Cume: $3.0 million
(23) Up At The Villa/USA Films: Theaters: 108 (-1) Gross: $0.3 million (+1%) Average per theater: $2,785 Cume: $1.5 million
(24)PASSION OF MIND/Paramount Classics: (see OTHER OPENINGS above)
(25)The Skulls/Universal: Theaters: 182 (-123) Gross: $0.19 million (-45%) Average per theater: $1,020 Cume: $35.0 million
(26)Hamlet/Miramax: (see EXPANSIONS above)
(27)8 1/2 WOMEN/Lions Gate Films: (see OTHER OPENINGS above)
Most moviegoers' mission Memorial Day weekend will be to see Paramount's "Mission: Impossible 2."
The PG-13-rated action adventure sequel -- known for short as "M:I-2" -- got off to a flying start with its Wednesday opening to $12.5 million at a record-setting 3,653 theaters ($3,422 per theater).
"It's a 37 percent first choice in the tracking," an insider points out, predicting blockbuster business for the long holiday weekend. Looking back, he adds, the original "Mission" was a 27 percent first choice when it opened, and last year's "Star Wars: Episode One -- The Phantom Menace" was a 43 percent first choice.
"M:I-2's" Wednesday gross compares very favorably to the original "Mission: Impossible's" opening day total of $11.8 million for Wed., May 22, 1996, at 3,012 theaters ($3,918 per theater). That gross actually included pre-opening Tuesday night preview showings as well as the first full day's ticket sales. Because Paramount never broke out how much of that total represented the previews, it's consequently impossible to make precise comparisons between the two opening-day figures. It's reasonable, however, to figure that the sneaks did $1.5-2.0 million, which would have put the Wednesday-only gross in the $10.3-$9.8 million range.
The original "Mission" took in $56.8 million for the four-day weekend (May 24-27, 1996). It grossed $74.9 million for six days (if you don't count Tuesday's previews as an additional day or a half-day) and $79.0 million for its first full week in theaters (again, not counting the previews as an extra day). "Mission" went on to gross $180.9 million domestically and $284 million internationally, for a worldwide cume of $464.9 million.
Hollywood handicappers are anticipating $75-95 million for "M:I-2" for the six-day period from Wednesday through Monday and a seven-day gross of $80-100 million.
Clearly, "M:I-2" will be Number One by a mile for the four-day weekend, grossing north of $56 million.
Although there will be tons of media coverage of the opening day's gross, it won't be until Friday morning that the first meaningful comparisons can be made. Friday it will be possible to compare the drop from Wednesday to Thursday. The original "Mission's" drop was 46 percent, but its Wednesday gross included Tuesday night previews.
"Here's the question," says one observer. "Did all of that business go into Wednesday? In other words, the people who were so gung-ho to come out (to see the original) that Tuesday night, did they simply come out (to see the sequel) Wednesday, or are some of them going to be spread out over the first couple of days? If you accept the theory that you can't do as much business in one day as you can in a day and a half - whether because of capacity or because people might have been able to go Tuesday who couldn't go Wednesday for some reason - then they should not take as big a drop Thursday. They'll be measuring one day against one day, where last time they were measuring one day against a day and a half. That plus the better playability of the sequel suggests they won't drop 46 percent Thursday from Wednesday."
In 1996, "Mission's" daily grosses for its first week in theaters were: Wednesday -- $11.8 million; Thursday -- $6.3 million; Friday -- $13.1 million; Saturday -- $16.7 million; Sunday -- $15.6 million; Monday -- $11.4 million; and Tuesday -- $4.1 million. Its seven-day total was $79 million.
"If they follow the same trajectory, they'll be ahead of $79 million," an insider explains. "Obviously, they're hoping they won't drop 46 percent on Thursday because the sequel plays better than the first one. You're dealing with such big numbers that the difference between a 35 percent drop Thursday and a 46 percent drop could ultimately be $15 million for the first week, in the sense that it follows a different trajectory."
Directed by John Woo, "M:I-2" was produced by Tom Cruise and Paula Wagner through their Cruise/Wagner production company, which also produced the 1996 blockbuster "Mission: Impossible." Besides Cruise, the sequel stars Dougray Scott, Thandie Newton, Richard Roxburgh, John Polson, Brendan Gleeson, Rade Sherbedgia and Ving Rhames. It was written by Robert Towne and executive produced by Terence Chang and Paul Hitchcock.
"I think 'Dinosaur' has the potential to do for the four days what it did last weekend for three days," a distribution executive predicts. That would give the Buena Vista/Disney PG-rated computer animated feature $39-40 million and make it a solid Number Two in its second weekend.
Directed by Ralph Zondag and Eric Leighton, it features such voices as D.B. Sweeney, Ossie Davis, Joan Plowright, Della Reese and Alfre Woodard.
"For pictures that play well, they tend to do on Memorial Day weekend what they did the previous (three-day) weekend," an insiders says. "Obviously, a movie like 'Mission' coming into the marketplace takes a big chunk of business - maybe not so much out of 'Dinosaur,' but out of 'Gladiator.'"
If "Gladiator" takes a hit, the DreamWorks' R-rated action adventure would finish third with $15-16 million in its fourth week. The film is half owned by Universal, which is releasing it internationally.
Directed by Ridley Scott, it stars Russell Crowe.
DreamWorks' R-rated youth appeal comedy "Road Trip" should come in fourth in its second weekend. "'Road Trip,' which opened to $15.5 million, ought to be able to do $12 million for the four days," an executive speculates.
Directed by Todd Philips, it stars Breckin Meyer and Sean William Scott.
The holiday weekend's only other new arrival, Buena Vista/Touchstone's PG-13-rated action comedy "Shanghai Noon," doesn't kick off until Friday. Given its first-choice tracking of 7 percent, it isn't likely to do better than fifth place with about $10 million at 2,711 theaters.
"It's a 7 percent first choice for both males and females," an insider notes. "Its best score is 10 percent with 18-20 year olds."
Directed by Tom Dey, "Shanghai" stars Jackie Chan, Owen C. Wilson and Lucy Liu.
"That puts it in a category with (Buena Vista's comedy) 'Spy Hard,' which opened to $10.4 million in third place for the four-day weekend against the first 'Mission: Impossible,'" says one observer. That same weekend, Warner Bros.' "Twister" was second with $38 million, which is in the same area as "Dinosaur" this time around.
"After 'Shanghai Noon,' you basically fall off the deep end," a studio source points out. "'Small Time Crooks' may grab another $3 million. The rest is just a couple million here and there - for 'U-571' and 'Frequency' and 'Battlefield Earth.'"
Written and directed by Woody Allen, the PG-rated comedy "Crooks" stars Allen, Tony Darrow, Hugh Grant, George Grizzard, Jon Lovitz, Elaine May, Michael Rapaport, Elaine Stritch and Tracey Ullman.
Warner Bros. and Franchise Pictures' PG-13-rated sci-fi action adventure "Battlefield Earth" is directed by Roger Christian and stars John Travolta, Barry Pepper and Forest Whitaker.
Universal's PG-13-rated World War II submarine drama "U-571" is directed by Jonathan Mostow and stars Matthew McConaughey, Bill Paxton, Harvey Keitel and Jon Bon Jovi.
New Line's PG-13-rated time travel thriller "Frequency" is directed by Gregory Hoblit and stars Dennis Quaid and Jim Caviezel.
On the limited release front: Paramount Classics opens its PG-13-rated drama "Passion of Mind."
Directed by Alain Berliner, it stars Demi Moore.