Kids' movies may be the most difficult cinematic mountains to climb. The filmmakers must cater to two perspectives at constant odds with one another: young ones who find amusement in simplistic stories and broadly painted humor and their parents who need enough of a grounded hook emotional core and clever jokes to keep them from nodding off. Not an easy task.
To see this winning combination pulled off by a 3-D animation/live-action hybrid adaptation of a rather irritatingly sweet cartoon from the '80s…well it's both a shocking and welcome surprise. The Smurfs transcends recent property-grabs like Garfield Alvin and the Chipmunks and Marmaduke by embracing the cartooniness relishing in the fact that it can get away with anything with the help of adorable little blue people.
Smurfs takes the model employed by 2007's Enchanted kicking things off in the colorful fantasy world of Smurf Village and quickly bringing its cheery clueless characters to the terrifying metropolis of New York. After Clumsy Smurf accidentally leads the Smurf-obsessive Gargamel (Hank Azaria) to the hidden mushroom haven of his brethren the bumbling black sheep of the Smurf family finds himself and a few clan members Papa Brainy Grumpy Gutsy Smurfette at the wrong end of a Blue Moon-induced worm hole. The group (along with Gargamel and his cat) find themselves face-planted in NYC's Central Park where they meet Patrick Winslow (Neil Patrick Harris) yes man to the cosmetic titan Odile. This sets the race in motion—the Smurfs enlisting the help of Patrick to find a way back home Patrick seeking the perfect ad campaign for Odile's new make-up line and Gargamel questing hungrily for a few drops of Smurf essence.
If Smurfs was simply a barrage of fart jokes and pop culture references the movie wouldn't click but by giving each of his characters something to do (seems obvious no?) director Raja Gosnell injects the film with a helpful dose of heart. Along with Clumsy's quest to be more than his name insists Harris' Patrick also has his own problems to overcome. Namely preparing to be a Papa Smurf to the kid he's about to have with his wife Grace (Glee's Jayma Mays). Harris and Mays take their roles here seriously going all out when they need to chase the adventurous Smurfs around town in one slapsticky sequence after another but they put just as much into their smaller scenes. One moment where Papa Smurf sits Patrick down for a "Dad talk" even has weight—a near impossible task for a "kids" movie.
But let's not get too sappy: the movie is funny plain and simple. Azaria makes a living bringing cartoon characters to life—he's a reason why The Simpsons has been on for more than 20 years—and his goofy Gargamel antics are inspired. A recurring gag where the evil wizard continually steps through ventilation steam grates probably read fine on paper but Azaria knows how to play big and doesn't allow any moment of physical comedy to lazily fall through the cracks. On the flip side Harris nails the straight man role and acknowledges that hanging out with Smurfs is just as bizarre as you'd imagine. Think The Brady Bunch Movie for the world of animation.
With solid kids' flicks becoming a rare occurrence Smurfs is a breath of fresh air a film that believes in its own simple message while simultaneously being self-aware of its cartoonish heritage. The movie's a smurfy good time but it takes a particularly smurfy Smurf to let go of cynical baggage and smurf it.
Think Mean Girls meets High School Musical meets whatever other high school teen scenario you can think of. Here four teenage girls make up the Bratz contingency each come from different ethnic and socio-economic backgrounds—just like the dolls they are based on. There’s Yasmin (Nathalia Ramos) a quiet Latina beauty with a great voice; Sasha (Logan Browning) the outgoing black cheerleader who loves to dance; Jade (Janel Parrish) a lovely Asian fashionista who also a wiz in chemistry; and Cloe (Skyler Shayne) the tall Caucasian blonde who despite being a klutz is a star on the soccer field. They’ve been best friends forever (or BFF as they lovingly refer to it) but once they hit high school they drift apart and into respective cliques organized by the narcissistic class president Meredith (Cheslea Staub). Still these BFF’s—who live for clothes make-up and hair products—won’t be pushed down. They’re gonna shake things up and prove it’s always best to just be yourself and stick together. You can’t really blame the unknown girls—each very cute in their own way—for wanting to bring the Bratz dolls to life. It’s a big deal! They get to sing and dance and wear all these cool clothes! They get to throw food in a cafeteria lunch fight! They get to serve sweets at Meredith’s Sweet 16 party dressed as clowns and still look fabulous! All the young girls in the audience will idolize them and wish they were a Brat too (perhaps to their parents’ chagrin). No it’s the adults in the movie you have to scratch your head about and ask “Do they really need the money that bad?” Character actors such as Lainie Kazan who plays Yasmin’s wise grandmother and Jon Voight as the inept high school principal and Meredith’s father just embarrass themselves over and over again—especially Voight who along with his mediocre appearance in Transformers has become the go-to guy to star in movies based on toys. And what’s with this latest trend to make live-action flicks based on toys? You can understand Transformers because they already had their own cartoon show and you know the movie would at least be action-packed full of cool visual effects. But a Bratz movie is a little too much. Even though it tries really hard to send positive messages there’s really nothing redeeming about turning little dolls—who frankly dress a little on the trashy side—into flesh-and-blood teenagers obsessed with how they look and dealing with high school politics. Bratz really only distinguishes itself from other Mean Girls-type movies because of the toy franchise. It would have been easier to take had it aired on the Disney Channel.