Eminem has been crowned the Artist of the Year at the inaugural YouTube Music Awards in New York City. The Berzerk hitmaker reigned supreme on Sunday (03Nov13), as he nabbed the top prize from the popular video sharing site, in a ceremony streamed live on the Internet.
Based on data from the website, Eminem was the most watched, shared, liked, and subscribed-to artist of 2013.
His win came just a day after his appearance as a musical guest on U.S. sketch show Saturday Night Live, and two days before the release of his eighth studio album, The Marshall Mathers LP 2.
Also nabbing awards were Macklemore & Ryan Lewis, who earned the Breakthrough Award, which celebrates the artists with biggest growth in views and subscribers, Korean pop group Girls' Generation for Video of the Year, and Taylor Swift for YouTube Phenomenon, which honoured her hit I Knew You Were Trouble for generating the most fan videos.
The event also included performances by Eminem, Arcade Fire, and Lady Gaga, who debuted a new track titled Dope, from her upcoming album Artpop.
In addition, Vanessa Hudgens and actor Michael Shannon took part in a live music video, which was written by Lena Dunham. The interactive clip allowed audience members to choose the fate of Hudgens and her ex-boyfriend in the final shot, while Avicii's Wake Me Up played in the background.
Actor Jason Schwartzman and comedian Reggie Watts co-hosted the event, while Spike Jonze served as the creative director of the prizegiving.