Richard Ayoade perches quietly in an ornately-crafted chair at the Crosby Hotel in New York. Dressed to the nines in an outfit I can only refer to as the epitome of nerd chic, his hands rest resolutely on his lap and he awaits a barrage of reporters’ questions. The man behind this summer’s Submarine (June 3) doesn’t exactly embody the sort of director we’ve come to know in Hollywoodland. Generally, we find men and women who are just itching to speak and be spoken to. They could allow their own soliloquies to run endlessly; their excitement and passion almost overflows from every response. Ayoade is no such director, but it’s certainly not for a lack of passion or love of the craft. He respectfully listens to every query, carefully crafting a meticulous and worldly response for each inquisitor. While atypical of many successful folks in this profession, it shouldn’t come as too much of a shock to those who know his work.
The London native made a name for himself as one of the stars of cult-hit and British sitcom, The IT Crowd, where he plays a socially awkward but ultimately brilliant IT expert and of late, his feature film debut is a meticulously-crafted, inherently intelligent, and genuinely hilarious piece of work. It would almost be disappointing if the man himself turned out to be a loud, outspoken individual.
But it’s not just his introverted manner that’s remarkable; Ayoade is almost alarmingly humble. He’s quick to thank those around him before giving his efforts any credit. He jumps at the chance to give the author of the novel Submarine, Joe Dunthorne, thanks as his “co-writer” on the film. It’s a bit funny, considering the adaptation is wholly Ayoade’s interpretation of Dunthorne’s original work and differs in more than a few ways from its source material. “You have a big source that you’re looking at and Joe was always available to talk – he was writing his next book which was just finished – but he always made himself available to answer questions,” was his only comment on his adaptation process.
When I asked about how he handled a complicated, precocious character like Submarine’s protagonist, he also dealt the bulk of the credit to his young actor. “I think a lot of it’s down to Craig’s [Roberts] performance, and he’s just very real and he doesn’t send things up and he’s not mugging and trying to be funny in that kind of a way,” Ayoade said. Of course this is all true of Roberts’ turn in the film – he’s almost like a miniature adult trapped in the tribulations of adolescence – but Ayoade gives almost no credit to his own adaptation or to the guiding hand of his direction. While it makes for a much more difficult interview, it’s almost refreshing to find someone so talented who’s simultaneously so unnervingly humble.
Of course, if you delve into Ayoade’s past work, you’ll find if anything, that he’s got little reason to be so humble. He’s had his hands in so many areas of film and television that it’s alarming more people don’t know his name – granted, in England, he enjoys a bit more fame than he’s experienced in the States. Besides starring as Moss on The IT Crowd, Ayoade played the comedic better half to comedian Matthew Holness in their creation of a spoof horror series called Garth Merenghi’s Darkplace as well as in a few other tangential projects. The writer/director/comedian was also part of Julian Barratt and Noel Fielding’s comedy series The Mighty Boosh up until it switched from radio to television and he directed a handful of music videos, which is how he became friends with The Artic Monkeys’ Alex Turner, who scored Submarine.
Fans of U.S. sitcom Community may be surprised to know that after forging a friendship with the show’s lead actor, Joel McHale, thanks to their scrapped U.S. version of The IT Crowd, McHale lobbied for Ayoade to direct one of the most talked-about episodes this last season. “Critical Film Studies,” also known as the Pulp Fiction episode that didn’t deliver the Pulp Fiction tribute everyone was expecting, was more of a tribute to the ‘70s film My Dinner With Andre. For a film-nerd like Ayoade, this was a perfect fit. The show often comes under fire for its sometimes overwhelming pop culture references, but Ayoade doesn’t see that as an issue.
“I think Community [makes itself accessible] very cleverly in that references are never for their own sake, they’re motivated by character and they’re very careful at doing that and picking storylines that have bases in reality instead of just [being] parodic,” he said.
We could say the same thing of Submarine, which Ayoade admits pulls inspiration from such disparate areas as French New Wave cinema, Taxi Driver, The Graduate and Love in The Afternoon. “There’s no sense that you’d want it to be a collection of references or if you don’t know you’d feel alienated, they’re just characters who are aware of films, I guess, and that informs who they are,” Ayoade said of the referential practice.
As for the future, the director has a few things on his plate. In addition to The IT Crowd’s next season, Ayoade says he’s working on another adaptation, only this time it’s a bit more ambitious as he aims to tackle one of Fyodor Dostoevsky’s works, The Double. Of course being the comedian he is, aims to find the humor in the tortured work, but if anyone can do it, it’s him. If Submarine is any indication, Ayoade will soon be shaking the “super geeky one from The IT Crowd” moniker and joining the ranks of the other well-known hilarious Brits.
Writer and director Richard Ayoade (The IT Crowd The Mighty Boosh) claims copious influences for his feature debut and the film can’t help but remind us of other indie-flavored coming-of-age flicks like Rushmore and Harold and Maude but Submarine is a decidedly and endearingly unique film. In a season where most of the films we flock to see merit descriptors like “super ” “action-packed” and various forms of the word “huge ” Ayoade’s little dark comedy creeps along below the water line ready to pop up and deliver a delightful surprise for summer movie goers.
Adapted from the novel by Joe Dunthorne Submarine tells the story of Oliver (Craig Roberts) a rather strange highly-intelligent 15 year-old boy who’s determined to lose his virginity by his next birthday rescue his parents’ ailing marriage and to see it all retold in an epic New Wave-y cinematic tribute. This idea that his life will be retold on film flows throughout the film contrasting Oliver’s grandiose retelling of his life against its stark realities. Ayoade allows us to see how unreliably Oliver tells his own story but as the plot thickens we tend to get almost as lost in Oliver’s fantasies as he is.
Oliver’s virginity-ending quest leads him to his girlfriend an eczema-riddled pyromaniac named Joanna (Yasmin Paige). He’s picked her out as being most likely to acquiesce to his proposal thanks to various calculated social factors and thus their adolescent romance begins. While Oliver is exploring his relationship with Joanna – greatly consisting of her burning the hair off his legs with matches while he reimagines their romance as captured idyllically on super 8 film – Mr. and Mrs. Tate’s (Noah Taylor and Sally Hawkins) relationship is slowly crumbling. Jill Tate’s old flame Graham a new age life coach with a useless theory about colors (Paddy Considine) moves in across the way sending Jill into a bout of reminiscence and a longing for her youth that stands to threaten her marriage. Oliver being the precocious young man he is is determined to barrel in headfirst to fix his parents’ ailing marriage which he’s been monitoring for months using the dimmer switch setting in their bedroom. (And it’s been on the sex-less setting for quite a while.)
Of course the most obvious reason this film works is Ayoade’s tight script and meticulous direction but the lynchpin is certainly the fantastic cast. Roberts and Paige though both very young fill the screen like two adults trapped in adolescent bodies. Tayor is fantastic as always but Hawkins ably treads the wafer-thin line between goofy hilarity and the complete and total sincerity of a housewife in crisis. Considine’s Graham gets a little cartoonish at times but those moments are reigned in with a little help from Hawkins.
Ayoade lends a sort of film-brat aesthetic to Submarine playing with French New Wave elements and giving nods to films like Love in the Afternoon. Of course the fact that Oliver is so inclined to remember his life in film scenes helps to unleash the techniques in Ayoade’s repertoire. In other settings this combination may have felt a little jumbled but the story almost begs for it here. Bolstering Ayoade’s plethora of techniques is the style he chose for the film. It’s a bit retro but not overly so. Ayoade situates Oliver’s gloomy seaside town in a timeless space that feels simultaneously old fashioned and completely fresh.
Finally tying all the elements together with a big bow is the soundtrack comprised of original songs by Alex Turner of The Arctic Monkeys. While he had some of the tunes composed before Ayoade brought him in to work on the film the tracks perfectly complement Submarine’s style providing the cinematic drama that Oliver would approve of without undermining the understated reality that he’s so determined not to see.
It certainly doesn’t feel like Submarine is Ayoade’s debut. He’s done his fair share of writing and directing getting behind the scenes on a few British television shows and directing music videos for The Arctic Monkeys and Yeah Yeah Yeahs but this film feels like it comes from someone who’s been in the feature film business for years. It’s seemingly without glaring rookie mistakes or hiccups. And while the retro indie dark comedy vein often lends itself to overdrawn quirk Submarine doesn’t.
Film-brat elements aside at its heart Submarine is a fiercely genuine slightly complicated and completely lovable film.
There are 115 films selected for this year’s Sundance Film Festival. Even the most die-hard film buff couldn’t see each one that Park City, Utah has to offer but luckily we have selected the few that look most promising based solely on their loglines, cast, etc. (for a full list of competing films go here, for a full list of non-competing films here). Check out our top picks below!
Cedar Rapids (Director: Miguel Arteta; Screenwriter: Phil Johnston) —A wholesome and naive small-town Wisconsin man travels to big city Cedar Rapids, Iowa to represent his company at a regional insurance conference. Cast: Ed Helms, John C Reilly, Anne Heche, Isiah Whitlock Jr., Alia Shawkat, Sigourney Weaver.
Ed Helms helped write the movie. That alone should sell the film to you.
The Details (Director and screenwriter: Jacob Aaron Estes) —When hungry raccoons discover worms living under the sod in a young couple’s backyard, the pest problem sets off a wild and absurd chain reaction of domestic tension, infidelity, organ donation and murder by way of bow and arrow.Cast: Tobey Maguire, Elizabeth Banks, Laura Linney, Ray Liotta, Dennis Haysbert. A movie with raccoons, infidelity, Elizabeth Banks, and a death by bow and arrow? Sold.
Life in a Day (Director: Kevin Macdonald) —Life in a Day is a historic global experiment to create the world’s largest user-generated feature film. On July 24, 2010, professional and amateur filmmakers captured a glimpse of their lives on camera and uploaded the footage to YouTube, serving as a time capsule for future generations. While the film may be boring, the fact that they did this makes the film worth watching.
The Music Never Stopped (Director: Jim Kohlberg; Screenwriters: Gwyn Lurie and Gary Marks, based on the story “The Last Hippie” by Oliver Sacks) — A father struggles to bond with his estranged son who suffers a brain tumor that prevents him from forming new memories. He learns to embrace his son’s choices and to try to connect with him through the power of music. Cast: J.K. Simmons, Julia Ormond, Cara Seymour, Lou Taylor Pucci, Mia Maestro. While this sounds a little too sad for my tastes, J.K. Simmons is the man. He alone could get me into any movie so I guess I’ll stick it out for this one.
My Idiot Brother (Director: Jesse Peretz; Screenwriters: Evgenia Peretz and David Schisgall) — After serving time for selling pot, Ned successively moves in with each of his three sisters as he tries to get back on his feet. His best intentions quickly bring the family to the cusp of chaos and ultimately the brink of clarity. Cast: Paul Rudd, Elizabeth Banks, Zooey Deschanel, Emily Mortimer. If the cast alone isn’t working for you, Zooey Deschanel plays a lesbian with Rashida Jones. Don’t forget to breathe.
Perfect Sense (Director: David Mackenzie; Screenwriter: Kim Fupz Aakeson) —A poetic and magnetic love story about two people who start to fall in love just as the world begins to fall apart. Cast: Ewan McGregor, Eva Green, Ewen Bremner, Stephen Dillane, Denis Lawson and Connie Nielsen. I only included this one for its ridiculous logline.
Red State (Director and screenwriter: Kevin Smith) — A group of misfits encounter extreme fundamentalism in Middle America. Cast: Michael Parks, Michael Angarano, Kyle Gallner, John Goodman, Melissa Leo. Let’s see how well Kevin Smith handles the horror genre. He’s been talking about this one for years, time for him to put up or shut up. Though something tells me that won’t happen any time soon.
Salvation Boulevard (Director: George Ratliff; Screenwriters: Doug Max Stone and George Ratliff, based on the novel by Larry Beinhart) —An evangelical preacher who has captivated a city with his charm frames an ex-hippie for a crime he did not commit. Cast: Pierce Brosnan, Jennifer Connelly, Ed Harris, Greg Kinnear, Marisa Tomei. There is something alluring about the prospect of a preacher framing someone for something they didn’t do. Add this cast in and we’re definitely excited.
The Son of No One (Director and screenwriter: Dito Montiel) —Two men in post-9/11 New York are forced to relive two murders they committed as young boys. Their lives start to unravel by the threat of the revelation of these shocking and personal secrets. Cast: Channing Tatum, Al Pacino, Katie Holmes, Tracy Morgan, Ray Liotta, Juliette Binoche. The closing night film doesn’t sound too interesting except that it has Tracy Morgan. Color me intrigued and let me stroke my long and gorgeous goatee.
Bobby Fischer Against the World (Director: Liz Garbus) — The drama of late chess-master Bobby Fischer's career was undeniable,as he careened from troubled childhood, to World Champion and Cold War icon, to a fugitive on the run. Bobby Fishcer is one of the most fascinating people to ever become a grand champion of chess. His story has been told before but personally I don’t think one more will hurt.
The Greatest Movie Ever Sold (Director: Morgan Spurlock) — A documentary about branding, advertising and product placement is financed and made possible by branding, advertising and product placement. A film buff endorsing a movie from one of the best documentarians working in his new film about the film business? You must be crazy.
Bellflower (Director and screenwriter: Evan Glodell) — A ballad for every person who has ever loved and lost – with enough violence, weapons, action and sex to tell a love story with apocalyptic stakes. Cast: Evan Glodell, Jessie Wiseman, Tyler Dawson, Rebekah Brandes. Case in point of a second half of a sentence completely saving the sentence from the first half.
Lord Byron (Director: Zack Godshall; Screenwriters: Zack Godshall and Ross Brupbacher) — When he's not pursuing women, Byron is smoking weed and loafing around. But he's grown restless in his middle-age and feels the need to escape – he just doesn't know where to go. Cast: Paul Batiste, Gwendolyn Spradling, Kayla Lemaire. We’re definitely not wanting to see this looking for advice. Definitely not.
The Off Hours (Director and screenwriter: Megan Griffiths) — A passing truck driver brings an unfamiliar sense of optimism to a woman working the night shift at a quiet diner, reminding her it's never too late to become the person you always wanted to be. Cast: Amy Seimetz, Ross Partridge, Scoot McNairy, Lynn Shelton, Bret Roberts, Tony Doupe. I love truck drivers. I’m pretty sure I still want to be one. If this doesn’t have a killer country soundtrack I want my money back (which is whopping zero dollars, but whatever).
to.get.her (Director and screenwriter: Erica Dunton) — Five girls come together for one fateful night where anything goes. They all had secrets, but their friendship was the only thing they knew to be true. Cast: Jazzy De Lisser, Chelsea Logan, Adwoa Aboah, Jami Eaton, Audrey Speicher. BLUGH.
Kaboom (Director and screenwriter: Gregg Araki)— A science fiction story centered on the sexual awakening of a group of college students. Cast: Thomas Dekker, Haley Bennett, Chris Zylka, Roxane Mesquida, Juno Temple. A science fiction film about sexual awakening? I’m there.
Meek’s Cutoff (Director: Kelly Reichardt; Screenwriter: Jon Raymond) — In 1845, three families who have hired mountaineer Stephen Meek to guide their wagons over the Cascade Mountains get lost and face hunger, thirst and a lack of faith in their instincts for survival. Cast: Michelle Williams, Paul Dano, Zoe Kaza, Bruce Greenwood, Shirley Henderson. So this is basically a period piece of Alive with two of the best actors around. Done.
Submarine (Director: Richard Ayoade; Screenwriter: Richard Ayoade from the novel by Joe Dunthorne) — Fifteen-year-old Oliver Tate has two big ambitions: to save his parents' marriage and to lose his virginity before his next birthday. Cast: Craig Roberts, Paddy Considine, Sally Hawkins, Yasmin Paige. This film had a big showing at this years Toronto Film Festival. I just want to see it already!
Uncle Kent (Director: Joe Swanberg; Screenwriters: Joe Swanberg and Kent Osborne) — A pothead cartoonist in Los Angeles spends a weekend trying to sleep with his visiting house guest – a woman from New York he met on Chatroulette. Cast: Kent Osborne. While the premise sounds awesome, basing around the already past its prime fad Chatroulette seems like a wrong move.
Hobo with A Shotgun (Director: Jason Eisener; Screenwriter: Johnathan Davies) — A hobo hops from a train with dreams of a fresh life in a new city, but instead finds himself trapped in an urban hell. When he witnesses a brutal robbery, he realizes the only way to deliver justice is with a shotgun in his hands and two shells in the chamber. Cast: Rutger Hauer, Molly Dunsworth, Gregory Smith, Brian Downey. Looks like we found the winner for Best Title.
Codependent Lesbian Space Alien Seeks Same (Director and screenwriter: Madeleine Olnek) — A shy greeting card store employee unknowingly falls for a lesbian space alien while two government agents closely track their romance. Cast: Lisa Haas, Susan Ziegler, Jackie Monahan, Cynthia Kaplan, Dennis Davis, Alex Karpovsky, Rae C Wright. Just kidding about the best title thing from above. This is the clear winner.
Troll Hunter (Trolljegeren) (Director: Andre Ovredal) — A group of student filmmakers get more than they bargained for when tangling with a man tasked with protecting Norway from giant trolls. Cast: Otto Jespersen, Glenn Erland Tosterud, Hans Morten Hansen, Johanna Mørch, Tomas Alf Larsen. Norwegian giant trolls, what more could you ask for?
Corman’s World: Exploits Of A Hollywood Rebel (Director: Alex Stapleton) — Tracks the triumphant rise of Hollywood’s most prolific writer-director-producer, the true godfather of independent filmmaking. Cast: Jack Nicholson, Ron Howard, Martin Scorsese, Robert De Niro, James Cameron, Roger Corman. Just look at who all is involved and tell why you wouldn’t watch this? Now shut up and learn something.
Jess + Moss (Director: Clay Jeter; Screenwriters: Clay Jeter and Debra Jeter) — Without immediate families that they can relate to, and lacking friends their own age, second cousins Jess and Moss only have each other. A series of visceral vignettes conjure memories of companionship and sexual awakening during a summer shared together on their Kentucky farm. Cast: Sarah Hagan, Austin Vickers. So it’s like George Michael and Maebe make a movie? Whatever, I’ll watch.
The Nine Muses (Director and screenwriter: John Akomfrah) — An allegorical fable divided into overlapping musical chapters, this film retells the history of mass migration to post-war Britain through the suggestive lens of Homer's epic poem, The Odyssey. And the Most Pretentious Sounding Film award goes to The Nine Muses. Thanks for playing.
Benavides Born (Director: Amy Wendel; Screenwriters: Daniel Meisel and Amy Wendel) — A high school senior in a forgotten town has earned admission to the University of Texas at Austin but can't afford to go. Her one shot is a scholarship for winning the State Powerlifting Championship. Cast: Corina Calderon, Jeremy Ray Valdez, Joseph Julian Soria, Julia Vera, Julio César Cedillo. Female Powerlifting hasn’t exactly gotten the best films attached to it. I hope this film changes that.
Homework (Director and screenwriter: Gavin Wiesen) — Quirky, rebellious George has no ambitions other than to cut his next class. But one day, one girl gives him the perfect reason to figure out who he really is. Cast: Freddie Highmore, Emma Roberts, Michael Angarano, Elizabeth Reaser with Rita Wilson and Blair Underwood. This sounds stupid but Emma Roberts is kind of cute, so who knows.
The Ledge (Director and screenwriter: Matthew Chapman) — Perched on a ledge, a man says he must jump by noon, while a cop races against time to get to the bottom of it. Cast: Charlie Hunnam, Liv Tyler, Patrick Wilson and Terrence Howard with Christopher Gorham. Early reviews of this film say its really good. So I’ll go along for now.
Like Crazy (Director: Drake Doremus; Screenwriters: Drake Doremus and Ben York Jones) — A young American guy and a young British girl meet in college and fall in love. Their love is tested when she is required to leave the country and they must face the challenges of a long-distance relationship. Cast: Anton Yelchin, Felicity Jones, Jennifer Lawrence, Charlie Bewley, Alex Kingston. UGH... wait, it’s Anton Yelchin and Jennifer Lawrence? Never mind, this is going to be awesome.
Take Shelter (Director and screenwriter: Jeff Nichols) — A working-class husband and father questions whether his terrifying dreams of an apocalyptic storm signal something real to come or the onset of an inherited mental illness he's feared his whole life. Cast: Michael Shannon, Jessica Chastain, Shea Whigham, Katy Mixon, Kathy Baker. This looks super serious, and that’s great, but I really just want to see Katy Mixon.
Terri (Director: Azazel Jacobs; Screenwriters: Patrick Dewitt and Azazel Jacobs) — Orphaned to an uncle who is fading away, mercilessly teased by his peers and roundly ignored by his teachers, Terri is alienated and alone. When the dreaded vice-principal sees something of himself in Terri, they establish a friendship which opens Terri up to the possibility that life is not something to be endured, but something to be shared, and even enjoyed. Cast: Jacob Wysocki, John C. Reilly, Creed Bratton, Olivia Crocicchia, Bridger Zadina. Ok, I know this film sounds ridiculous, but it has Creed Bratton in it. That’s gotta count for something, right?
The Untitled Sam Levinson Project (Director and screenwriter: Sam Levinson) — A pair of reckless siblings are dragged into a chaotic family wedding by their overwrought mother. Cast: Demi Moore, Kate Bosworth, Jeffrey DeMunn, Ellen Barkin, Ellen Burstyn, Thomas Haden Church. Wedding movies involving dis-functional families are always the best.
BEING ELMO: A Puppeteer’s Journey (Director: Constance Marks) — The Muppet Elmo is one of the most beloved characters among children across the globe. Meet the unlikely man behind the puppet – the heart and soul of Elmo – Kevin Clash. A movie about the guy who has his hand up Elmo’s butt all day? Actually, that sounds kind of sweet.
Page One: A year inside the New York Times (Director: Andrew Rossi; Screenwriters: Kate Novack and Andrew Rossi) — Unprecedented access to theNew York Times newsroom yields a complex view of the transformation of a media landscape fraught with both peril and opportunity. Something tells me it will be more than bored journalists checking Twitter all day.
The Redemption of General Butt Naked (Directors: Eric Strauss and Daniele Anastasion) — A brutal warlord who murdered thousands during Liberia's horrific 14-year civil war renounces his violent past and reinvents himself as an Evangelist, facing those he once terrorized. And the award for logline least like the film the title suggests goes to this film.
Abraxas (Director: Dai Sako; Screenwriters: Dai Sako and Naoki Kato) — After botching a speech on career guidance at a local high school, a depressed Zen monk with a heavy metal past realizes that only music can revive his spirit.Cast: Suneohair, Rie Tomosaka, Manami Honjou, Ryouta Murai, Kaoru Kobayashi.
Zen monks and heavy metal? This nirvana goes to 11.
All Your Dead Ones (Todos Tus Muertos) (Director Carlos Moreno; Screenwriters: Alonso Torres and Carlos Moreno) — One morning, a peasant wakes to find a pile of bodies in the middle of his crops. When he goes to the authorities, he quickly realizes that the dead ones are a problem nobody wants to deal with. Cast: Alvaro Rodríguez, Jorge Herrera, Martha Marquez, Harold Devasten, John Alex Castillo. Sounds gross to find a bunch of dead bodies amongst your crops, but it does sound like a great film.
Happy, Happy (Sykt Lykkelig) (Director: Anne Sewitsky; Screenwriter: Ragnhild Tronvoll) — A perfect housewife, who just happens to be sex-starved, struggles to keep her emotions in check when an attractive family moves in next door. Cast: Agnes Kittelsen, Henrik Rafaelsen, Maibritt Saerens, Joachim Rafaelsen.
You had me at sex-starved Norwegian housewife.
Vampire (Director and screenwriter: Iwai Shunji) — On the surface, Simon seems like a fairly normal, average young man, devoted to his teaching job and ailing mother. Secretly, he is compelled to hunt through online chat rooms and message boards, searching for the perfect girl who will ensure his own survival. Cast: Kevin Zegers, Keisha Castle-Hughes, Rachel Leigh Cook, Kristin Kreuk, Aoi Yu and Adelaide Clemens. A Japanese film about creepy guys hunting girls? Surely you jest.
KNUCKLE (Director: Ian Palmer) — An epic 12-year journey into the brutal and secretive world of Irish Traveler bare-knuckle fighting, this film follows a history of violent feuding between rival clans. I hope this film will make me want to break a bottle over my head and throw someone out a pub window.
Project Nim (Director: James Marsh) — From the Oscar-winning team behind Man on Wire comes the story of Nim, the chimpanzee who was taught to communicate with language as he was raised and nurtured like a human child. I’ve often dreamed of a world where men and monkeys live as one. Also I’ve always wanted to ask a Gorilla if he wanted to play video games with me.
Shut Up Little Man! An Audio Misadventure (Director:Matthew Bate) — When two friends tape-recorded the fights of their violently noisy neighbors, they accidentally created one of the world's first 'viral' pop-culture sensations. And with a great title and an intriguing logline, this film has me wanting more. Sounds delightful.