Countering numerous reports within the advertising business that ad buys have declined significantly since the Sept. 11 attacks, CBS sales chief Joe Abruzzese has told the New York Daily News that sales at his network are up and that its strategy of holding firm on pricing during the upfront preseason period last spring is paying off.
“We’re selling at rates at or above upfront levels,” Abruzzese told the newspaper. “Right now, our gamble is paying off.”
His remarks were greeted with skepticism from several people within the ad industry, the Daily News reported, quoting one unnamed media buyer as saying, “It’s hard to believe. … The market has never been softer.”
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