N.E.R.D. headline Adidas basketball event

N.E.R.D have been announced as headliners of Adidas’ ‘747 Warehouse St.’ event in Los Angeles.
Pharrell Williams, Chad Hugo, and Shay Haley’s attendance at the two-day function, which has been billed as a nod to “basketball culture”, was confirmed by the sportswear brand on Tuesday (30Jan18). It will be held at the event’s namesake address in downtown L.A., starting on 16 February (18). As well as musical performances and guest appearances by athletes, 747 Warehouse St., will also see the release of several exclusive styles such as Ultra Boost Mid Parley, Speedfactory AM4, and Crazy BYW. Attendees will additionally be offered a customisation service and a unique tour outlining the details of the production process.
Adidas was successful in their previous hook up with the She Wants to Move hitmakers, when the company featured N.E.R.D. collaboration exclusives in their booth at last November’s ComplexCon festival, also in California.
The Adidas by N.E.R.D. Training Gear line coincided with the musical trio’s return to the industry after a seven-year break, and the 88-piece range of apparel featured various colourful camouflage designs on items including T-shirts, sweatshirts, pants, shorts, socks, caps, and backpacks, with different colours reflecting the individual styles of the diverse group’s members.
Fashion lover Pharrell has worked with Adidas since 2014, and released a tennis-inspired collection with the sports brand last summer, with pieces including knee-high socks, sneakers, dresses and polo tops.
“Silhouette-wise, it kind of celebrated a different kind of sexuality, a sexiness,” the singer explained in an interview with W magazine. “It’s very interesting for us to get the opportunity to inject some of that mentality and some of that swagger the players had when they were wearing those clothes on the court.”