One of the most popular figures in electronic dance music in the mid-2000s, Deadmau5 (pronounced "dead mouse") was equally recognized for his prodigious output of material, which reached the upper echelons of the mainstream charts, and his stage headgear, an enormous, LED-equipped mouse head that pulsed in time with his mix of progressive house music. He rose to fame on the strength of his 2007 single "Faxing Berlin," which caught the attention of influential U.K. DJ Pete Tong, who helped to send it to the top of the American and European dance charts. A flurry of full-length albums, both self-released and through Deadmau5's own label, Mau5trap, soon ushered him into the Billboard 200 while maintaining an iron grip on the top of the dance charts. By the end of the 2000s, Deadmau5 was among the leading performances in dance music, headlining massive world tours and even performing at the 2010 Winter Olympics. The increased success of each record was a clear indication that Deadmau5 was among the top DJs, if not the top music artists, around the globe.