Diane Keaton’s ‘Natural Beauty’ Wins L’Oreal Contract

Sixty-year-old actress Diane Keaton has been lauded for her enduring good looks after securing a contract with make-up giant L’Oreal.

The Annie Hall star joins a glittering list of celebrity spokesmodels including Scarlett Johansson and Penelope Cruz after signing to front the L’Oreal Paris Age Perfect range.

The contract will see Keaton endorse face cream and make-up in print and television advertisements from this summer.

Carol J. Hamilton, president of the L’Oreal Paris division of L’Oreal USA Inc., insists the actress is perfect for the campaign, saying, “She’s a natural beauty. Nothing artificial. And she’s comfortable with who she is.”

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