His women were 10's, his guns were . 38's and his collection of jewel-encrusted walking canes numbered in the hundreds. For nearly 50 years, Jay Bernstein was a Hollywood fixture, owning one of the most powerful PR firms in Hollywood, making stars of Farrah Fawcett and Suzanne Somers, and producing dozens of television films and series. The dandy dresser was never without custom-tailored clothes, a cane, a loaded gun, and the most important accessory of all - a young, beautiful woman on his arm. He was certainly a legend in his own mind, but he backed his bravado with marketing genius and a proven track record as a tastemaker. Everyone who worked with him had tales of flared tempers and ego trips, but no one could deny how hard he worked for people and projects he believed in. When asked how we wanted to be remembered, Bernstein replied: "By being remembered."