‘JIF’ Vs. ‘GIF': Has the Debate Finally Been Settled?

Credit: Webby Awards

Has the age-old debate of the pronunciation of “GIF” finally been settled? If the inventor of the GIF has anything to say about, yes. Yes it has. 

When Tumblr founder David Karp presented Steve Wilhite with the 17th Annual Webby Lifetime Achievement Award for inventing the GIF file format, Wilhite eschewed the traditional 5-word speech for something more fitting: a GIF. Watch the video below to see his unique acceptance of his award: 

While the inventor of the GIF is the reigning authority on how his creation’s name is pronounced, we refuse to call it a “JIF.” We’re not talking about peanut butter. 

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Writer Sydney Bucksbaum likes to think her hobby of watching insane amounts of TV isn't an obsession... it's not an obsession, okay, so just drop it! As the resident CW-lover on the Hollywood.com staff, she truly believes her Clark Kent/Dean Winchester/Damon Salvatore/Lucas Scott/Oliver Queen/Chuck Bass/Seymour Birkhoff/Wade Kinsella/Vincent Keller/Micah Barnes is out there somewhere, waiting for her, in real life (just go with it). After graduating from Northwestern University with a degree in journalism, Sydney has made it her mission to campaign for more shirtless scenes for her favorite CW hunks. You're welcome.