Kanye West Debuts Song ‘New Slaves’ with Giant Projections of His Face — VIDEO

Well, that’s one way to launch a new album. Kanye West is just an entity all his own: never one to go the traditional route, the multi-platinum rapper and musical guest for Saturday Night Live‘s finale wanted to stand-out and make a statement to promote his new single, “New Slaves.” And, well, he sure did just that on Friday night, projecting his face across 66 multi-storied buildings around the world. Because, you know! Why not, right? I mean, I just. This guy.

West announced the stunt via Twitter, and hundreds of fans gathered at each location to see just what the future father to baby Kimye had in store for us.

The video was projected at multiple times throughout the night on 66 buildings across several major worldwide cities, including New York, Toronto, Chicago, London, Paris, and Berlin. In certain instances — like in West’s hometown of Chicago — the rapper’s face made its way onto some pretty notable buildings: including Wrigley Field and New York’s 5th Avenue Prada store.

“New Slaves” is a dark and brooding tune, brimming with intense emotions about the state of society through West’s eyes. There’s also a moment where he demands more privacy for his future family with girlfriend/mother of his child, Kim Kardashian (because what else are you supposed to do with a building-sized image of your face utilized to stir up attention?), which is surely going to guarantee him a lifetime of just that. Uh huh. Yep, totally.

Check out the stunt below (language may be NSFW). 

Follow Alicia on Twitter @alicialutes
Follow Hollywood.com on Twitter @hollywood_com

Watch Kanye West Run Face-First Into a Street Sign
Kanye West Rants Angrily About ‘SNL,’ Insists He’s Not a Celebrity
Kanye Serenades Kim at the Met Gala: ‘You’re So Awesome’

From Our Partners:
What Happened to 33 Child Stars (Celebuzz)
40 Most Revealing See-Through Red Carpet Looks (Vh1)