Supermodels Heidi Klum and Cindy Crawford are also rumored to be in the running for the role, occupied by Hunter since 2004 when she replaced Rod Stewart‘s fiancé Penny Lancaster, according to Vogue.com.
“The American connection is important as Ultimo is about to hook up with a big New York store. Rachel‘s modeling of Ultimo bras and lingerie has generated $32 million of publicity in two years. Having someone like Eva on board will double or triple that.”
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