Marcel Pagnol is often dismissed in film histories as an author of "canned theater" whose appeal is limited to a certain regional quaintness. This attitude is partly due to the fact that he first found fame as a playwright, but Pagnol did play a central role in developing and popularizing sound film in France. At a time when the French film industry was being radically transformed by the introduction of sound, Pagnol emerged as a major writer, director and producer of hugely successful films. Like Sacha Guitry, another homme du theatre with whom he is often compared, Pagnol initially assigned film a dubious artistic status, but once he became interested in the medium, he abandoned the theater altogether and in 1933 founded his own production company, Les Societe des Films Marcel Pagnol. In the process Pagnol became one of the few French directors of the period to control virtually every aspect of film production.