We already know Nicki Minaj has a rather eccentric taste in clothes and cosmetics, but now we’re about to discover where she stands on her sense of smell. The hip hop star has decided to hop on the fragrance bandwagon and is teaming up with Give Back Brands — the company behind Justin Bieber‘s successful Someday scent — to launch her very own line of perfume.
According to the New York Daily News, Minaj’s first fragrance was inspired by her overwhelming fan base and will reach department stores in Fall 2012. The 29-year-old star seems very happy about her latest venture and insists that she has been highly involved in all aspects of the scent, including product development.
“I have always been a huge fan of great fragrances; this is yet another extension of my creative expression and I can’t wait to share it with the world,” Minaj said in a statement. “I designed this scent and bottle with my Barbz in mind; I know they will love it!”
It sounds like Minaj is hoping to mimic Bieber’s success with the company as the debut scent Someday earned $3 million in just three weeks after it launched at Macy’s in June 2011, breaking all historical retail records in the celebrity fragrance category.
The actual name and contents of the fragrance still remain unknown, however, it’s probably safe to say that, like her wardrobe, it will be bold and slightly overwhelming (bubblegum and cotton candy scents immediately come to mind).
Minaj follows an array of music stars to make their fragrance debut in 2012. Madonna’s Truth or Dare campaign launched at Macy’s last week and Lady Gaga’s signature scent is due to launch soon as well.