The next generation of soda lovers are in for a real treat because Nicki Minaj has decided to become the newest face of the Pepsi brand. According to Forbes magazine, the “Super Bass” songstress has inked an endorsement deal with the company and already filmed her first commercial for the beverage giant last month in South America.
“You’ll see the commercial probably in the next two months,” Derek Jackson, the agent chief who brokered the agreement, told the magazine. “That’ll be a segue into a new beverage Pepsi has called Pop and she’ll be the face of the brand. It’s going to be explosive.”
The deal is reportedly worth well into seven figures.
But it’s not like the 29-year-old rapper is short on cash. Last year, Minaj raked in $6.5 million, making her the top-earning female rapper of the year. And she’s only just hitting her stride. The singer’s new album, Pink Friday: Roman Reloaded, is scheduled to drop on April 3 — and will feature guest artists like her mentor Lil Wayne, Rick Ross, Nas, Drake and Chris Brown.
Indeed, if Pepsi’s looking to showcase a fresh, hip look, then they couldn’t have picked a better star for the job. Soda will never be the same again.