In spite of his being camera-shy and his attempts to lead somewhat of a normal life, Rob Kardashian still cracked the mainstream consciousness as one of the members of the infamous family whose every move is followed on the reality show phenomenon "Keeping Up with the Kardashians" (E!, 2007- ). Robert Kardashian, Jr. was born on March 17, 1987 in Los Angeles. Kardashian was the youngest son of the late Robert Kardashian, a businessman and lawyer who was a key figure in his friend O.J. Simpson's legal saga, and Kris Jenner, who was married to Olympic champion Bruce Jenner between 1989 and 2015. He grew up in the shadows of his three older, fame-hungry sisters: Kourtney, Kim, and Khloé, who individually gained notoriety for their wild and crazy public antics, partying, soap opera-like romances, and in Kim's case, an infamous sex tape with her then-boyfriend, the singer Ray J. Unlike his sisters, Kardashian maintained a low profile and focused mostly on his education. He considered dropping out of college, but was reportedly convinced by his former girlfriend, Adrienne Bailon of the singing group The Cheetah Girls, to finish his schooling. He graduated from the University of Southern California's Marshall School of Business in 2009.