Entered the film industry when his father-in-law's limousine rental service expanded to include Kinney Systems parking lots, which then bought Ashley Famous Talent Agency and Warner Bros. -7 Arts in 1969. By 1972, the dynamic Ross held the titles of chairman of the board and president and CEO of Warner Communications. He was a key figure in expanding Warners into the realm of cable, and kept the company from being bought out when the failure of Atari resulted in a sharp decline in Warners stock. In 1989 Ross was named co-chairman and co-CEO of the newly formed powerhouse Time Warner Inc. Until his untimely death from prostate complications in 1993, he shared power with Gerald Levin. Among the seasoned executive's last deeds was the greenlighting and support of Steven Spielberg's landmark "Schindler's List" (1993), a film the director dedicated to Ross.