At the turn of the 20th century, golfer Tiger Woods appeared to many the Second Coming of Jack Nicklaus. With ample media saturation from Nike and other corporate endorsees, Woods made himself arguably the most dynamic young performer the sport of golf had ever seen. A near legendary prodigy, Woods was winning nearly every juvenile and amateur tournament and skills competition he entered. He turned pro in 1996 to much fanfare, winning his first tournament and being lauded as Sports Illustrated magazine's Sportsman of the Year, PGA Player of the Year and the AP's Male Athlete of the Year, going on to multiply such laurels over the course of his career. In 1997, he became the youngest golfer to win a PGA "major" and seemed destined to top the likes of Nicklaus and Sam Snead in total tour wins and major titles. His endorsements made him a pop cultural icon beyond his sport, with total earnings topping $100 million annually by 2009. However, golf's golden boy fell far and hard from his lofty perch that same year in the wake of an exposé of numerous extramarital affairs, treatment for sex addiction, and a prolonged absence from the game - all of which resulted in inconsistent play thereafter. A once-in-a-generation talent who became one of the biggest cautionary tales of the cult of celebrity, Woods nevertheless continued land among the highest-paid pro athletes in the world, likely on his way to becoming the best ever at his sport.