Kenneth Cole and Aloe Blacc join forces to find music’s next big star

Fashion designer Kenneth Cole is teaming up with singer Aloe Blacc to hunt for the next big thing in music.
The pair are launching the Find Your Bold campaign, a talent search for up-and-coming musicians, with the eventual winner collaborating with I Need A Dollar star Blacc on a new track.
Cole’s fragrance licenser Parlux is also partnering on the project, which will help improve the visibility of the designer’s new fragrance Black Bold.
“The programme is very authentic for Kenneth Cole because he is so supportive of the arts – he works very hard on the board of Sundance (Film Festival), and he’s a great philanthropist,” Donald J. Loftus, president of Parlux Fragrances Ltd., commented, according to WWD.
“In line with that, he’s going to help a young artist realise his dream in a great creative process.”
As well as working with Blacc on an original song, which will be released on iTunes and Spotify, the winner will also take home $5,000 (£4,000) to further pursue the arts, courtesy of Kenneth Cole Fragrances.
The deadline for submissions is 10 May (17), with Cole and Blacc reviewing all the entries and selecting a winner.
Wannabe contestants can enter via Indaba Music’s website.