Twiggy ad branded ‘misleading’

The 60 year old starred in the U.K. ads for Olay Definity eye cream looking years younger, and claimed the “secret to brighter-looking eyes” was her use of the product.

But more than 700 people complained after it emerged the image had been digitally re-touched.

And officials at Britain’s Advertising Standards Authority (ASA) have now ruled the picture gave the wrong impression to the public.

A statement from the watchdog reads, “We considered that the post-production re-touching of this ad, specifically in the eye area, could give consumers a misleading impression of the effect the product could achieve.”