Phil McGraw

Bald, mustachioed and incessantly upbeat, this human-behavior expert has been imploring viewers to "get real" ever since he became a regular on The Oprah Winfrey Show in the late '90s. By 2002, his down-home demeanor and straightforward counsel was so popular that he earned his own eponymous talk show, in which he helped ordinary people deal with everything from addictions to money troubles to domestic abuse. Because of his touchy-feely persona, Dr. Phil, as he is affectionately known, is often lampooned. But his astronomical success — prime-time specials, best-selling books — means he's laughing louder than his detractors — all the way to the bank..