The pair branched into films with Branagh's "Henry V" (1989), a project which began as an idea for a joint theater-television venture, and Parfitt, discovering that he far preferred producing duties, jettisoned his acting career. He worked exclusively on Branagh's features ("Peter's Friends" 1992, "Much Ado About Nothing" 1993 and "Mary Shelley's Frankenstein" 1994) before branching out as a producer for other directors, first for Nicholas Hytner acclaimed film version of Alan Bennett's "The Madness of King George III" (1995). Parfitt served as producer for two vehicles starring Helena Bonham Carter, Trevor Nunn's uneven adaptation of the Bard's "Twelfth Night" (1996) and Iain Softley superb rendering of Henry James' "The Wings of the Dove" (1997). He had his biggest success both artistically and financially with the romantic comedy "Shakespeare in Love" (1998), teaming Joseph Fiennes (as the playwright) and Gwyneth Paltrow (as his muse).