1989 saw the actor make his debut in features (the independent "Prisoners of Inertia") as well as in the CBS sitcom "Murphy Brown", where he would essay the hilariously cocky and clueless news anchor Miller Redfield in guest spots through 1991 and in a more fully-realized recurring role from 1995-97. The nemesis of the issues-minded "FYI" news team, Miller used his all-American good looks and seemingly guileless charm to his advantage, happily playing all of the games necessary to climb the ladder of success. Rich's other memorable TV series work includes a starring turn on "Almost Home" (NBC, 1993), as a single father who hires a nanny with a brood of her own, and a regular role on the Fox sitcom "The George Carlin Show" (1994-95), as snooty medic who constantly clashes with Carlin's cab driver lead. Beginning in 2001, he co-starred with country star turned actress Reba McEntire in her sitcom "Reba" (The WB), playing a dentist who seeks to divorce his wife after falling for his young hygienist.
Rich also was a fixture in TV-movies, counting among his credits the NBC presentations "In the Line of Duty: Manhunt in the Dakotas" (1990) and "Luck of the Draw: The Gambler" (1991), also serving as associate producer of both. In 1998 he starred as a father who moves his family to a seat of supernatural activity in the children's TV-movie "R.L. Stine's Ghosts of Fear Street" (ABC), wrapped up a two-year recurring stint on the CBS action series "Nash Bridges" and had funny guest spots on NBC's "Suddenly Susan" and The WB's "Alright Already".
Though he has worked with much greater frequency in television, Rich has made some big screen appearances, including a supporting role in the 1990 adventure "Flight of the Intruder" and a featured turn as the Anglo husband of Tamlyn Tomita's Chinese-American woman in Wayne Wang's "The Joy Luck Club" (1993).