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Home Celebrities Alan L Cohen
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Harvard Business School graduate, a specialist in marketing who, after a stint with CBS's consumer magazine division, began his tenure at NBC in operations, technical services and marketing as part of the corporate staff of NBC News. Cohen's work later broadened to include all of NBC, for whom he organized a department for new business development and later helped create promotional partnerships with advertisers on the network. He has overseen the input of sales information to the programming process and has worked to integrate the network's marketing with multi-media programs....
Full Bio & Milestones

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Filmography


TV Credits
Class Act: A Teacher's Story ( 1987 / Released ): Executive Producer

Full Biography (Back to top)


Harvard Business School graduate, a specialist in marketing who, after a stint with CBS's consumer magazine division, began his tenure at NBC in operations, technical services and marketing as part of the corporate staff of NBC News. Cohen's work later broadened to include all of NBC, for whom he organized a department for new business development and later helped create promotional partnerships with advertisers on the network. He has overseen the input of sales information to the programming process and has worked to integrate the network's marketing with multi-media programs. In the summer of 1991 Cohen was appointed senior vice president in charge of NBC's marketing, handling all consumer and sales promotions to advertisers and network affiliates.

Profession(s):
executive
Sometimes Credited As:

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Education
Graduate School of Business Administration, Harvard University Cambridge, Massachusetts MBA
School of Public Communications, Boston University Boston, Massachusetts BS 1978
Milestones (Back to top)

1991 Promoted in July to senior vice president, marketing, NBC-TV
1988 Appointed vice president, network television marketing, in April
1986 Upped to vice president for marketing and business development in January
1984 Became director of marketing for NBC-TV in October
1983 Appointed manager of marketing analysis for NBC in June
1982 Joined NBC in July as a management associate in the finance department
Began career in broadcasting as the manager for marketing and planning of CBS's consumer magazine division

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