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As CEO and president of Marvel Studios, the entertainment division of Marvel Enterprises, Avi Arad has gotten to live a life-long dream. A self-described comic book fanatic, Arad has been the driving force behind the resurgence of comic book characters in movies. Arad put himself on the map as executive producer on adaptations of “Blade” (1998), "X-Men" (2000), "Spider-Man" (2002) and "The Hulk" (2003). Aside from his filmmaking duties, Arad has overseen the merchandising lines from the movies, as well as those of the epic "Lord of the Rings" trilogy....

Filmography

Captain America - ( Producer / 2011 / Announced / )
Thor - ( Producer / 2010 / Announced / )
Antman - ( Producer / / Announced / )
Black Panther - ( Executive Producer / / Announced / )
Deadpool - ( Executive Producer / / Announced / )
Deathlok - ( Producer / / Announced / )
Dr. Strange - ( Executive Producer / / Announced / )
Dr. Strange - ( Producer / / Announced / )
Hawkeye - ( Producer / / Announced / )
Killraven - ( Producer / / Announced / )
Luke Cage - ( Producer / / Announced / )
Magneto - ( Producer / / Announced / )
Morbius - ( Executive Producer / / Announced / )
Silver Surfer - ( Executive Producer / / Announced / )
Spider-Man 4 - ( Executive Producer / / Announced / )
The Gargoyle - ( Producer / / Announced / )
The Hands of Shang Chi - ( Producer / / Announced / )
The Sub-Mariner - ( Producer / / Announced / )
Werewolf By Night - ( Executive Producer / / Announced / )
Tales of the Zombie - ( Producer / / In-Development / )
X-Men Origins: Wolverine - ( Producer / 2009 / Lensing/Awaiting Release / )
Incredible Hulk - ( Producer / 2008 / Lensing/Awaiting Release / )
Robosapien: Rebooted - ( Producer / / Lensing/Awaiting Release / )
Robosapien: Rebooted - ( Story By / / Lensing/Awaiting Release / )
Iron Man - ( Producer / 2008 / Released / )
Bratz: The Movie - ( Producer / 2007 / Released / )
Fantastic Four: Rise of the Silver Surfer - ( Producer / 2007 / Released / )
Ghost Rider - ( Producer / 2007 / Released / )
Spider-Man 3 - ( Producer / 2007 / Released / )
X-Men: The Last Stand - ( Producer / 2006 / Released / )
Elektra - ( Producer / 2005 / Released / 20th Century Fox Home Entertainment )
Fantastic Four - ( Producer / 2005 / Released / )
Blade: Trinity - ( Executive Producer / 2004 / Released / New Line Home Entertainment )
Man-Thing - ( Producer / 2004 / Released / )
Spider-Man 2 - ( Producer / 2004 / Released / )
The Punisher - ( Producer / 2004 / Released / )
Daredevil - ( Producer / 2003 / Released / )
The Hulk - ( Producer / 2003 / Released / )
X2: X-Men United - ( Executive Producer / 2003 / Released / )
Blade II - ( Executive Producer / 2002 / Released / )
Spider-Man - ( Executive Producer / 2002 / Released / )
X-Men - ( Executive Producer / 2000 / Released / Gemini Kinomir )
Blade - ( Executive Producer / 1998 / Released / Alliance Releasing )
The Killing Floor - ( Executive Producer / / Released / )
TV Credits
Blade: The Series ( 2006 / Released ): Executive Producer
Conclave ( 2006 )
TV Episode Executive Producer

Monsters ( 2006 )
TV Episode Executive Producer

Hunters ( 2006 )
TV Episode Executive Producer

TV Episode Executive Producer

TV Episode Executive Producer

TV Episode Interviewee

TV Episode Interviewee

VH1 Goes Inside: Spider-Man ( 2004 / Released ): Actor
Hulk: The Lowdown ( 2003 / Released ): Featuring
Spider-Man ( 2003 / Released ): Executive Producer
Mind Games (2) ( 2003 )
TV Episode Executive Producer

Mind Games (1) ( 2003 )
TV Episode Executive Producer

Flash Memory ( 2003 )
TV Episode Executive Producer

TV Episode Executive Producer

Royal Scam ( 2003 )
TV Episode Executive Producer

Mutant X ( 2001 / Released ): Executive Producer / Creator
X-Men: Evolution ( 2000 / Released ): Executive Producer / From Story
Spider-Man Unlimited ( 1999 / Released ): Executive Producer
The Avengers ( 1999 / Released ): Executive Producer
Nick Fury: Agent of SHIELD ( 1998 / Released ): Executive Producer
Silver Surfer ( 1998 / Released ): Executive Producer
Generation X ( 1996 / Released ): Executive Producer
The Incredible Hulk & Friends ( 1996 / Released ): Executive Producer
Spider-Man ( 1995 / Released ): Executive Producer
Fantastic Four ( 1994 / Released ): Co-Executive Producer / Executive Producer
Iron Man ( 1994 / Released ): Co-Executive Producer / Executive Producer
Biker Mice From Mars ( 1993 / Released ): Executive Producer
X-Men ( 1992 / Released ): Executive Producer
The Hulk: MTV Movie Special ( Released ): Actor
Full Biography (Back to top)

As CEO and president of Marvel Studios, the entertainment division of Marvel Enterprises, Avi Arad has gotten to live a life-long dream. A self-described comic book fanatic, Arad has been the driving force behind the resurgence of comic book characters in movies. Arad put himself on the map as executive producer on adaptations of “Blade” (1998), "X-Men" (2000), "Spider-Man" (2002) and "The Hulk" (2003). Aside from his filmmaking duties, Arad has overseen the merchandising lines from the movies, as well as those of the epic "Lord of the Rings" trilogy.

It has been Arad’s passion and vision that has not only placed him at the table of Hollywood’s elite filmmakers, but also helped bring a company previously shunned into the Hollywood fold. Born in Cypress and raised in Israel, Arad came to the United States to attend Hofstra University where he earned his degree in industrial management. After graduation, Arad worked in the toy design industry, earning credit for such designs as Zap-It, Skip-It and My Pretty Ballerina. So influential was Arad on the toy industry that major manufacturers, like Nintendo, Hasbro, and Mattel, have continued to sell his products for over 20 years.

Meanwhile, Arad became interested in the entertainment industry and began executive producing numerous animated series, including “X-Men” (Fox, 1992-98), “Biker Mice from Mars” (UPN, 1993-96) and “Iron Man” (Syndicated, 1994-96). Arad segued into the live action realm with “Generation X” (Fox, 1996), a made-for-TV movie based on the comic book of the same name and “Nick Fury: Agent of Shield” (Fox, 1997), an adaptation of the comic series about a retired special agent, Nick Fury (played by David Hasselhoff), who is brought out of retirement to fight his arch nemesis, Viper (Sandra Hess).

When Arad began running Marvel Studios, Hollywood was none-too interested in adapting comic books. So bad was business for Marvel that by the time “Blade” was produced, the comic book giant was teetering on the edge of bankruptcy. But Arad pulled the company back from the brink and not only interested Hollywood in its properties, but also created a long lasting trend that seems to have no end in sight. Though “Blade” was Arad’s first feature film production for Marvel and a modest box office hit, major success didn’t come until the release of “X-Men." Though not as well-known in the mainstream as properties like "Spider-Man," “X-Men”--one of the company's best-selling titles for a quarter century and spun off into popular animated TV series--was a conscious choice for an early release due to its hardcore fan following, high collectibility and the ability for people to relate to the story through its outcast characters. Helmed by A-list director Bryan Singer, modestly budgeted and starring popular actors like Patrick Stewart, Ian McKellan and Halle Berry whose salary demands were not (at the time) stratospheric, “X-Men" went on to take in over $150 million in domestic box office, made a superstar out of Hugh Jackman and, more importantly, laid the foundation for a successful franchise for 20th Century Fox. Indeed, "X-Men 2" (2003) was even more successful and considered a even better film than the original.

After the success of “X-Men”, Arad produced “Blade II” (2002), his first sequel under the Marvel banner. After a lengthy effort to shore up the once labyrinthine rights situation at one studio, Sony, after Marvel had splintered the film property, “Spider-Man” (under the helm of director and longtime fan Sam Raimi and the unconventional--yet also spot-on--casting of Tobey Maguire) followed less than two months later, taking in over $400 million in domestic box office, making it the most successful Marvel film to date and one of the highest grossing movies of all time. Not to be outdone by the previous two movies, “Spider-Man” established itself as Marvel’s third franchise-in-the-making. More number one openings followed: “The Hulk” (2003), directed with a degree of depth and feeling--but also lackluster CGI effects--by Ang Lee; and “Daredevil” (2003), starring Ben Affleck and Jennifer Garner, which was entertaining but failed to capture the gritty noir elements of the source material. Neither film was as critically praised or commercially successful as "X-Men" or "Spider-Man."

Arad amassed seven consecutive number one openers until the release of the ill-fated adaptation of “The Punisher” (2004), starring relative unknown Thomas Jane as the movie’s namesake and the ubiquitous John Travolta as the (non-super) villain--though not entirely unsatisfying due to Jane and Travolta's performances as well as the film's incorporation of a good deal of story material dervied directly from the comic book series, “The Punisher” did lack in directorial style, coherent plot and production values, coming off as a much weaker version of the Marvel superhero extravaganzas that preceded it. Even more disappointing creatively and commercially was 2005's "Elektra," the "Daredevil" spin-off focusing on Jennifer Garner as the titular ninja assassin, which failed to capture any of the mysterious, brutal charm of the comics character. Another Marvel property, the shampling swamp creature "Man-Thing" (2005) went straight to video, while the frequently bland, wildly uneven "Fantastic Four" (2005)--directed by comedy helmer Tim Story and starring Michael Chiklis, Ioan Gruffudd, Jessica Alba and Chris Evans as the "first family" of Marvel superheroes--proved that even the company's most promising and enduring properties did not guarantee a license to mint money at the box office if not carefully brought to the screen. Nevertheless, Arad successfully lined up virtually all of Marvel’s major--and a few minor--characters on the development slate, including "Ghost Rider," “Silver Surfer,” "Captain America," "Iron Man," "The Sub-Mariner," “Thor,” "Luke Cage," "Iron Fist," "Deathlok," "Black Widow" and "Werewolf by Night," as well as sequels to "Spider-Man" and "X-Men," including a spin-off starring Wolverine.


Profession(s):
producer, President-CEO, writer
Sometimes Credited As:

Horizontal Line
Education
Hofstra University
Milestones (Back to top)
2003 Produced "Daredevil," starring Ben Affleck
2003 Produced "X2," directed by Bryan Singer
2003 Produced "Hulk," based on the TV series, starring Eric bana
2002 Produced the sequal to the suprise hit "Blade II," once again starring Wesley Snipes
2002 Produced the summer Blockbuster "Spider-man," starring Tobey Maguire and Kirsten Dunst; directed by Sam Raimi
2000 Produced the blockbuster hit "X-Men"
1999 Produced TV series "Spider-Man Unlimited", "Avengers" and "The Silver Surfer"
1998 Took over Marvel Entertainment after its bankruptcy settlement
1998 Executive produced the surprise Wesley Snipes hit "Blade"
1993 Became head of Marvel Studios division devoted to film and TV projects, when Marvel acquired a chunk of Toy Biz
1970 Moved to America; worked as a truck driver and taught Hebrew to put himself through school
1965 - 1968 Was in the Israel Defense Forces; wounded in the Six-Day War and spent 15 months in a hospital
Designed toys for Mattel, Hasbro and Tyco
Joined with fellow Israeli immigrant Ike Perlmutter at Toy Biz; created a series of X-Men action figures


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