Bradshaw began his broadcasting career before his playing days were over, working alongside Brent Musburger as a guest commentator for CBS Sports' NFC post-season telecasts from 1980-82. He joined CBS as an NFL game analyst in 1984 and was their studio analyst on "The NFL Today" (1990-1994) before moving to Fox as co-host and analyst for "Fox NFL Sunday" (1994- ). He has also covered the Daytona 500 and Michigan 400 auto races as well as the Iditarod Dog Sled Race in Alaska.

Bradshaw appeared in three Hal Needham-directed Burt Reynolds movies ("Hooper" 1978, "Smoky and the Bandit II" 1980, and "The Cannonball Run" 1980) and, among his many TV credits, guest-starred as himself in episodes of "Evening Shade" (CBS) and "Married... With Children" (Fox). He debuted as host of "Home Team" (1997), a one-hour syndicated talk show that tried to introduce his folksy humor and Southern charm to a wider audience than his football broadcasts had reached. It lasted only two months on the air.