Who was on hand opening weekend? "Our core age demo looks to be 21 to 39, making up about 60 percent of the audience," Kaminow said. "And what's encouraging is we shifted a bit on our male-female split. Where last week it was 65-35 (female-male), we're now looking more like 60 percent female and 40 percent male, which is great because the guys are liking it as much as the women. So we don't have to get pigeonholed as just a female movie. Last night looked to be a big date night movie.
"As I said last week, the movie provides romance and comedy, which is a great combination for all audiences and for right now. For the time, I think it's the perfect movie. It's the first romantic comedy to come out since the tragedies. And it's a love letter to New York, as well. So (for) all of these factors, it just seems like the right movie for the time. We think like Bridget Jones's Diary and The Others earlier in the year, this is going to hang in there and continue to play and be a word of mouth hit and, hopefully, not have the big drops each week and really play through. So it's a very encouraging start and we're very happy."
20th Century Fox's release of Regency Enterprises and Village Roadshow Pictures' R rated thriller Don't Say A Word fell two pegs to third place in its second weekend with a solid sizzling ESTIMATED $10.0 million (-41 percent) at 2,842 theaters (+40 theaters; $3,519 per theater). Its cume is approximately $32.2 million, heading for about $70 million in domestic theaters.
Directed by Gary Fleder and produced by Arnon Milchan, Arnold Kopelson and Anne Kopelson, Word stars Michael Douglas.
"There's a lot of business this weekend," Fox distribution president Bruce Snyder said Sunday morning.
"The marketplace is certainly strong. I only track 12 pictures and I'm up 4 percent from last year."
Asked what accounts for the upswing in ticket sales, Snyder replied, "As always, people are going to the movies and there are some good movies being put out -- and not