Even with the Super Bowl's impact, Mind is showing great box office legs. "The hold is tremendous," Rocco said. "We cracked $100 million this weekend and we're very excited. It's obvious that with the incredible vision of Brian Grazer and the talent of Ron Howard it's (going to) have a long life."

Sony's Screen Gems division launched Lakeshore Entertainment's PG-13 supernatural thriller The Mothman Prophecies held on to sixth place in its second week with a slower ESTIMATED $7.5 million (-33%) at 2,331 theaters

(theater count unchanged; $3,218 per theater). Its cume is approximately $21.4 million.

Mothman was reportedly made for $42 million by Lakeshore and picked up by Screen Gems for domestic release for about $15 million.

Directed by Mark Pellington, it stars Richard Gere and Laura Linney.

"There was good news for all of the releases (from) last week where basically nothing cracked the market this week so the market had a chance to digest movies that I think they were interested in seeing, including Mothman," Sony's Jeff Blake said Sunday morning. "It certainly looks like Mothmanwill get to where we thought it would -- mid-$30 millions to $40 million, which makes it very profitable for us."

New Line Cinema's PG-13 rated epic The Lord of The Rings: The Fellowship of The Ring rose one slot to seventh place in its seventh week with a still solid ESTIMATED $6.58 million (-16%) at 2,309 theaters (-394 theaters; $2,848 per theater). Its cume is approximately $267.1 million.

Directed by Peter Jackson, Rings' ensemble cast is led by Elijah Wood and Ian McKellen.

Asked where Rings is heading, New Line distribution president David Tuckerman said Sunday morning, "We really need (Oscar) nominations and a (best picture) win. With the nominations and a win, I think we get over $300 million. Without it, I don't think we make it."

New Line Cinema's PG-13 rated drama I Am Sam, which was seventh last week, was technically eighth but virtually tied for seventh place in its sixth week with an okay ESTIMATED $6.54 million (-21%) at 1,303 theaters (+36 theaters; $5,017 per theater). Its cume is approximately $17.5 million.

Sam's average per theater was the highest for any film playing in wide release this weekend. Directed by Jessie Nelson, it stars Sean Penn and Michelle Pfeiffer.

"That seems to be going nicely," New Line's Tuckerman said. "We're probably going to expand this week by maybe 100 screens and look for some good theaters that we didn't get on the first go-round. There's a lot of (Oscar) buzz on (Sean Penn) now.

"This is another one of those pictures that we have this year where every other review wasn't good, but the public seems to like the film. (With) Life As a House, the public overwhelmingly really loved it, (but) just didn't go. This one seems to be playing better, but it's the same thing. Once they see it, they love the movie."

As for the Super Bowl's impact, Tuckerman observed, "I think Lord will take a hit. I think Sam may do better because it skews female over 25. We're hoping we'll have really good matinees today and all those people who don't want to sit and watch the Super Bowl tonight -- (a group that) will obviously skew female -- will go to our movie."