Advertisers pull out of “Dateline”

A major media buyer has acknowledged that some of its clients asked that
their spots be pulled from Tuesday night’s Dateline NBC, which
recounted the events aboard United Flight 93 that went down in Pennsylvania
on Sept. 11. Kris Magel, an executive with Optimedia, told today’s (Friday)
Wall Street Journal that some advertisers are “wary of news
programming that could touch on tragedy. … If you have a funny ad, you
don’t want to be in Dateline after someone speaks about the loss of a
husband.”

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