Angelina Jolie has been confirmed as the new face of Californian
fashion label St. John–and she will also be the voice of the fashion house’s
new children’s charity.
The Girl, Interrupted beauty has reportedly signed a $12 million
contract which will also see her receive a stake in the fashion house
and take on a role as a director.
Richard Cohen, chief executive officer of St. John, says, “Angelina Jolie
embodies so many qualities of what St. John represents. She is strong,
independent and dynamic. She’s a mother, actress and a philanthropist.”
Jolie is delighted by the partnership: “I am a working mother who has set
goals to accomplish a lot in this world. I want my wardrobe to be beautiful,
sexy and comfortable – all at the same time. St John is all of those things.”
Electra the Face of Max Factor
Carmen Electra has been chosen as the new face of cosmetics giant Max Factor.
The former Baywatch beauty, ex-wife of Dennis Rodman, has taken over from
British actress Camilla Rutherford as a representative for the prestigious
She says of her recently shot ad, “It looks very innocent. It sort of has a
classic kind of appeal and I think that sort of ties in with the history of Max
Factor. Marilyn Monroe and Jean Harlow [have appeared in ads].
“I mean, Max Factor was the first make-up artist to the stars and he worked
on every movie… And now I’m the new face and it’s exciting and really cool.”