‘Blair Witch’ Strikes the Web Again

Who said you can’t re-create history? While no one can say for sure whether “Book of Shadows: Blair Witch 2” will do what its predecessor did for independent films, one thing is certain: The reality bending sequel has, like the original “Blair Witch,” done well conquering the Web.

Artisan Entertainment, the studio behind the franchise, announced today that the multimedia Webcast specifically designed to promote “Blair Witch 2” had attracted 100,000 worldwide users in its first six hours of operation.

“As of 2:45 p.m. PDT, there were 100,000 unique users from eight countries, and we expect that number to rise significantly in the next few hours,” an Artisan spokesman told Reuters.

The three-day Webcast (www.blairwitchwebfest.com), which features interviews, preview clips and live musical performances among other things, began Wednesday and will continue through Friday.

As anyone who remembers the 1999 phenomenon can testify, the Net played a significant role in the success of the original “Blair Witch Project,” which went on to make $245 million worldwide. The original Web site, visited by numerous truth-seekers even before the movie launch, served to further dissolve the line between reality and fiction that was the core to the film’s mystique.

Book of Shadows: Blair Witch 2” opens Oct. 27.

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