Blake Lively launching a lifestyle brand

Actress Blake Lively is following in the footsteps of Gwyneth Paltrow and launching a lifestyle brand. The Town star’s new venture will incorporate her many different passions for baking and interior design.
She tells Vogue UK, “It’s something that will be launching in a few months and that I’m really, really thrilled about. The main element of it is that it’s about storytelling and it’s about living a very one-of-a-kind, curated life, and how to achieve that. There’s nothing like it out there – it’s without a genre.
“I have so many passions outside of acting and things that I grew up being good at and that I don’t utilise when acting. Acting was something that my family did, so I just kind of got into it by default, but there was so much that I cultivated, thinking that I wouldn’t be an actor.”