Blake Shelton isn’t usually a fan of photoshoots but he happily posed in items from new clothing line.
The 41-year-old country singer isn’t typically associated with fashionable apparel, but he has decided to turn his hand to clothing design with his new line BS by Blake Shelton. The collection includes a variety of masculine basics including Blake’s favorite plaid shirt, a leather jacket and waistcoat.
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And it’s the versatility of his designs that he likes the best.
“Maybe people do think of clothes when they think of me,” he told People Style. “They probably think, ‘Wow, he wears the same clothes all the time!’ Adam (Levine) gives me c**p about it on (The Voice), but I know what I like. You can work in this shirt or you can go to church in it – that’s how I see it.”
The quality of his products is top of Blake’s priority list, with the star promising: “It’s the best clothes being made, (in terms of) quality and taste, and you’re an idiot if you don’t buy this stuff.”
Blake also models his designs in photos for the line, although he doesn’t look too comfortable doing so.
He admitted to the outlet that attempting to look brooding and handsome for a photoshoot is always uncomfortable for him.
“There’s nothing I hate more than a photoshoot,” he laughed. “It shows you how invested I am in this clothing line and passionate about it that I even came and did a photo shoot for it. It’s like, well, I want to have some clothes that are mine, I better put them on and take some pictures.”