It may not have had the No. 1 film at the box office over the Thanksgiving holiday weekend, but Buena Vista is on the right track to reach an even more prestigious achievement.
The studio is set to break the $1 billion mark in domestic box office sales for the third year in a row and its sixth time in the past seven years, The Hollywood Reporter says.
The release of Unbreakable and 102 Dalmatians over the holiday weekend brought in a total $72.2 million, pushing the studio’s domestic box office receipts to $964 million. Only three other studios have passed the $1 billion mark: Sony, Paramount and Warner Bros., except that they’ve only reached that mark only once.
“We set $1 billion as our goal,” Buena Vista Pictures Distribution President Chuck Viane told the Reporter. “To be able to deliver on that goal is a tribute to the consistency of our production, marketing and sales teams.”
Universal also stands to surpass that mark with the success of Dr. Seuss’ How the Grinch Stole Christmas, which only dropped 5 percent in sales after its second week of release. To date, The Grinch has grossed more than $137 million for the studio.