Jay and Silent Bob look set to make some noise, noise, noise this weekend.
With more than a little help from their Tinseltown buddies, the less-than-dynamic duo will likely chew up, spit out and stomp all over that second serving of American Pie.
The competition is stiff–five new films open in wide release Friday–but the aggressively juvenile Jay and Silent Bob Strike Back should guarantee director Kevin Smith a smash ending to his View Askewniverse chronicles.
Smith‘s last film, 1999’s controversial religious treatise Dogma, opened with $8.7 million on its way to a heavenly $30 million gross. That’s more than Smith‘s previous low-budget comedies Clerks, Mallrats and Chasing Amy combined.
Smith‘s fifth film falls somewhere between the comically gritty realism of Clerks and the aggressively juvenile antics of Mallrats.
Jay and Silent Bob cross paths with almost all of young Hollywood–plus such veterans as George Carlin and Mark Hamill–in their crusade to thwart a Miramax production based on their comic-book alter egos, Bluntman and Chronic. That should attract those unfamiliar with Smith‘s world of convenience-store clerks, comic-book artists and loser stoners. Conversely, unfamiliar audiences also may end up confused as to why Ben Affleck plays two characters, including himself. This might prove problematic for Jay and Silent Bob‘s long-term prospects to entice the uninitiated to join them on their whacked-out journey to Hollywood.
Also, Smith recently fought off criticism by GLAAD that he imbued his road trip with a nasty homophobic streak. Having said that, the anti-Catholic accusations Smith faced with Dogma surely helped the otherwise difficult-to-market satire to score at the box office.
Woody Allen ventures forth with his latest screwball comedy, The Curse of the Jade Scorpion. Still very much an acquired taste after all these years, the archetypal New York neurotic did enjoy his biggest hits in ages last year with the DreamWorks-distributed Small Time Crooks. The Curse of the Jade Scorpion is hardly vintage Allen. The aging Woodman once again fires off one snappy line after another as he woos younger women–Helen Hunt and Charlize Theron- but the Jade Scorpion certainly lacks the crackle and pop of the Cary Grant-Irene Dunne comedies that it pays tribute to.
Allen‘s recent period pieces-humorous or otherwise, with or without him in the lead role-usually leave audiences cold. Also, Allen‘s last August release, Manhattan Murder Mystery, stalled at $11.2 million in 1993. Therefore, even with DreamWorks once again serving as Allen‘s benefactor, Jade Scorpion is unlikely to surpass Small Time Crooks‘ $17 million gross.
Like Allen, John Carpenter does not pose much of a threat to Smith. Carpenter unleashes Ghosts of Mars, with Ice Cube and Natasha Henstridge fending off possessed Martian mineworkers of the body-pierced variety. Ice Cube retains a strong following–augmented last year by Next Friday–which ensures Ghosts of Mars a modest though unspectacular opening.
Carpenter–once the undisputed master of horror sci-fi–desperately needs a hit. He’s endured one flop after another in recent years, including In the Mouth of Madness, Village of the Damned, Escape from L.A. and Vampires. Ghosts of Mars– an extremely cheap, humdrum and lazy sci-fi bloodbath–is not likely to reverse that trend. Carpenter also may alienate his hardcore fans once they realize that he shamelessly relocates his classic urban Western Assault on Precinct 13 to Mars.
Don’t expect Freddie Prinze Jr. to register so much as a base hit with Summer Catch. Teen girls lost interest in Prinze immediately after the credits started to roll on 1999’s surprise hit She’s All That. Prinze‘s like-minded romantic comedies Down to You, Boys and Girls and Head Over Heels disappeared more quickly than you can howl “Scooby Doo, where are you?” Summer Catch will likely match Head Over Heels‘ $10.4 million gross, but strike out long before it can reach Boys and Girls‘ $20.7 million gross.
Since audiences can choose between Jay and Silent Bob Strike Back and Rat Race should they want to see a road movie, Bubble Boy will surely burst upon impact. Jake Gyllenhall stars a young boy suffering from primary immune deficiencies–hence his travel bubble–who takes to the road to seek out true love.
The days of $40 million-openings are over, at least for now. This could be the first weekend since Swordfish opened June 8 with $18.1 million that the No. 1 film has made less than $20 million.
Reigning champ American Pie 2 should lose its crusty crown this weekend, but it looks set to become the 12th film this year to make more than $100 million. The sequel stood at $96.8 million as of Thursday, and will likely exceed its predecessor’s $101.8 million gross within days.
Rush Hour 2 continues making to make a beeline toward for $200 million. The Jackie Chan-Chris Tucker buddy yarn lost 43 percent last weekend-from $33.1 million to $19 million-but it still enjoyed a bigger third weekend than its closest box office rivals Planet of the Apes, Jurassic Park III and Pearl Harbor. Its total as of Thursday: $171.8 million.
The sophisticated gothic yarn should hold its own against Ghosts of Mars, which will appeal more to those eager to see the red planet awash in blood.
The World War II drama opened with a fair but unpromising $7.2 million, failing miserably to capitalize on the very public unveiling of Cruz and her new beau, Kidman‘s ex-husband, Tom Cruise. Its total as of Thursday: a very disappointing $10 million.
Rat Race started off slowly, with only $11.6 million in its opening weekend and $17.3 million as of Thursday. This millennial updating of It’s a Mad, Mad, Mad, Mad World should crawl to a halt in the face of competition from Jay and Silent Bob Strike Back and The Curse of the Jade Scorpion.
The Princess Diaries looks set to surpass Legally Blonde as the summer’s most popular non-action sleeper hit. The fairy tale, starring Julie Andrews, has $75.7 million in its royal vault as of Thursday. The peroxided, Reese Witherspoon-courtroom spoof has filed $84.7 million as of Thursday.
The female-driven comedies are displaying the longevity that the likes of Jurassic Park III and Planet of the Apes simply lack. As of Thursday, the former has taken $170.2 million while the latter has scrapped up $164.2 million. Neither will cross the $200 million mark, a disappointment considering that these very expensive blockbusters opened so dynamically.
If there is a lesson to be learned, it’s that aspiring princess and lawyers have longer legs than cloned dinosaurs and evolutionarily superior simians.