CBS predicts it will win May sweeps

CBS CEO Les Moonves predicted Monday that the network would score its first ratings victory in the May sweeps since 1983. He particularly credited the recently completed Survivor: The Australian Outback and the new drama CSI: Crime Scene Investigation, both of which aired on Thursday night against NBC’s ordinarily unbeatable Must-See TV lineup. “The month of May clearly demonstrates the shift in power,” Moonves told reporters. But NBC quickly responded that it had won the month among adults 18-49, the demographic group most prized by advertisers. NBC Entertainment President Jeff Zucker remarked that had it not been for the XFL ratings disaster, its numbers would have been unchanged from a year ago.

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