David Beckham has taken inspiration from England’s cricket and rugby teams for his new clothing line.
The retired soccer ace, who signed a five-year deal with Kent & Curwen in 2015 to help the company appeal to a younger audience, recently unveiled the brand’s new autumn collection, which features strong elements of rugby and cricket attire, adorned with patches such as the Royal Arms of England.
“To bring back the rugby shirt is something that we are very proud of,” the model-turned-actor told WWD.com at the launch event in Shanghai, China. “The three lions (the Royal Arms of England) has been a very big part of my life, for my whole career, something I was proud of.
“With my history as well within sport, to keep it (the three lions) there is something that is authentic, because I think when you are not authentic within a brand, people notice that and realise that and I think people want that as well.”