Dj Khaled is Weight Watchers’ new social media ambassador.
The music producer, real name Khaled Mohamed Khaled, is one of the hottest names in hip-hop having teamed with artists such as Future, Travis Scott, Drake, Justin Bieber and Rihanna.
But since welcoming his son Asahd with partner Nicole Tuck in 2016, Khaled has switched-up his lifestyle, and is looking to promote his new healthy ways through a venture with the New York-based weight loss company.
“Weight Watchers is all about being great and being your best self. My son is my love, my life, and I need to be great for him,” he said in a statement. “To be great is to be healthy; to be healthy means a shift in my lifestyle, and the new WW Freestyle program is all about healthier habits for my life. The WW program and community is my partner in this process to greatness, and I’m grateful for what’s to come and to share my journey with you all.”
As a Weight Watchers member, Khaled will document his experience and progress via online platforms, including his beloved Snapchat. The 42-year-old is following the WW Freestyle program, which guides members toward a healthier pattern of eating and living, and was launched by investor and board member Oprah Winfrey in December (17).