Fascinating fact:

Seth Rogen will serve as master of ceremonies when his This Is The End and Pineapple Express co-star James Franco is picked on at this summer’s (13) Comedy Central Roast. Following in the footsteps of Roseanne Barr, Charlie Sheen and Donald Trump, among others, Franco will be the target of a string of comedians hired to poke fun at the actor in Los Angeles later this month (Aug13). The show will be taped to air as a special on U.S. TV network Comedy Central on Labor Day (02Sep13).