Gigi Hadid has shared a glimpse of what looks like a new design collaboration with Reebok.
The model has been associated with the sportswear brand since October 2016, when she was recruited to front the body positive #PerfectNever campaign. She also starred in Reebok Classic’s Always Classic spring 2018 ads, and appeared alongside Ariana Grande, Gal Gadot and Danai Gurira in the label’s #BeMoreHuman initiative earlier this month (Jul18).
And now it looks like Gigi is taking on a more creative role.
In a recent Instagram video prior to one of the company’s events, the 23-year-old could be seen carrying a black athletic bag labelled Reebok x Gigi Hadid, which suggests the fashion star is the brains behind the piece.
When Reebok first signed Gigi, executives predicted she would “empower women by challenging them to express themselves to the fullest through bold, fearless style and to be confident enough to embrace their uniqueness,” but so far neither party have commented on collaboration rumours.
This wouldn’t be Gigi’s first design gig, having teamed up with Tommy Hilfiger in a partnership lasting four seasons, concluding with a presentation at the label’s Milan show in February. And according to Cosmopolitan, the star was overwhelmed with emotion before unveiling the final collection.
“I walked into Tommy’s dressing room this morning, and we both had to kind of not talk about it, because you’d start tearing up,” she reportedly said prior to the show.
Titled Drive, the show was a homage to Tommy’s passion for racing cars, and also a nod to his partnership with Formula One team Mercedes-AMG Petronas Motorsport. Gigi, who opened and closed the show, was joined on the runway by her sister Bella, Winnie Harlow, Hailey Baldwin and Joan Smalls.