Gwyneth Paltrow launches stationery line

Crafty Gwyneth Paltrow has launched a new stationery line just in time for Christmas. The actress was asked to come up with some creative designs for a new line of cards and invitations by bosses at Paperless Post and so she and her partners at lifestyle blog goop.com thought up a few ideas.
Paltrow has given fans a first look at the designs in her latest goop newsletter, admitting, “It was a sweet and whimsical process.”
She adds, “We’re psyched to have collaborated with Paperless Post. We love their stationery and, as part of our partnership, we’re excited to be launching our very own collection with them.
“We present a line of twenty holiday greetings, photo cards, invitations and personal stationery designs that are available to send online or on paper – just in time for the holidays. These designs feature some of our favorite things: chinoiserie, lavish wallpapers, line drawings, modern art and more.”