Gwyneth Paltrow has co-designed a five-piece collection with Lilly Pulitzer for Goop.
Goop, Gwyneth’s lifestyle company, is no stranger to teaming up with big-name brands, working with Christian Louboutin, Stella McCartney and Nicole Richie’s House of Harlow 1960 in the past.
Now, American brand Lilly Pulitzer is getting the Goop treatment.
“I felt so inspired looking through Slim Aarons’ photos of these glamorous, elegant women dressed in Lilly Pulitzer. The opportunity to reinvent the aesthetic has been a lot of fun,” Gwyneth said in a statement, referencing photographer Slim’s images of Rockefeller and Vanderbilt women wearing Lilly Pulitzer.
Working with Mira Fain, Lilly Pulitzer’s executive vice president of product design and development, Gwyneth came up with the Kiss Kiss print, a swirly pink and white design, which features across all five pieces, including the Paltrow Blouse, Gwyneth Stretch Shift Dress, Lilly Maxi Skirt, Palm Beach Silk Maxi Dress and the Palm Beach Tote.
“This was an exciting and fun creative collaboration. We were delighted to work with Gwyneth Paltrow and the talented Goop team and bring to life a capsule collection that highlights the best of both brands” Mira said. “While designing the collection, we were thrilled to hear Gwyneth share her memories of wearing Lilly Pulitzer during the summer visits to The Hamptons.”
Prices range from $398 for the silk maxi to $88 for the tote.
The Goop x Lilly Pulitzer collection is available online, at Goop’s Sag Harbor pop-up in The Hamptons, New York, and in Lilly Pulitzer stores across America.
Lilly Pulitzer, Inc. was founded by late socialite and designer Lillian Pulitzer Rousseau in 1959.